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5 Key Strategies for Client Communication During COVID-19
As the world grapples to contain and bounce back from the COVID-19 pandemic, businesses are beginning to reopen, and we're seeing signs of a rebound in online advertising. For digital marketing...
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8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19
At the beginning of May, our data showed that PPC accounts were rebounding after the initial impact of COVID-19. That’s good news for the online advertising industry—and the economy—but it’s hard to...
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Goal Talk Podcast Episode 15: Updates on Marketing During COVID-19—Data,...
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their...
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3 Prospecting Strategies for Rebuilding Your Portfolio During COVID-19
With many businesses reducing ad spend or pausing accounts after the initial impact of COVID-19, many digital marketing agencies have found themselves with losing both spend under management and...
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The Step-by-Step Guide to Facebook Ads Recovery
Last month, Facebook hit a new record of 2.6 billion monthly users. Research is also showing that 47% of consumers have increased social media usage during the pandemic. With more people online, and...
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Google Extends Customer Match to the Display Network
When Google first released Customer Match in 2015, it changed the game for paid search advertisers. With the release of Customer Match, advertisers could take their remarketing campaigns to new heights...
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6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19
The COVID-19 pandemic has certainly impacted digital marketing agencies large and small. But the reality of the business models is that small and large agencies are feeling the impact very differently....
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Newly Updated PPC Benchmarks for 21 Industries [June 2020]
Since March, we have been tracking how marketers can respond to significant changes caused by the coronavirus pandemic. Back in April, we saw that some industries began to see varying performance from...
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13 Essential Google My Business Optimizations for 2020
Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that...
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3 Questions Our New Facebook Grader Can Help You Answer
If you’ve been following this blog, you’ve seen us talking a lot this spring about what’s changed as a result of COVID-19. The economy has changed. Online advertising has changed. For most industries,...
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How We're Working Lately
Every year, we survey hundreds of digital marketing agencies to find out what makes them tick. The resulting State of the Agency report helps agencies orient themselves to the bigger picture and...
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What Is Google My Business & Why Do I Need It?
In an effort to gain more visibility on Google, many businesses create a Google business listing (known officially as a Business Profile). If you're one such business owner, something you might not...
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Google Discovery Ads Now Available to All Advertisers
Last May, Google made big waves at their annual Google Marketing Live event and announced tons of planned new features and tools to help advertisers find customers online. Among these announcements was...
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How to Create & Verify Your Google My Business Account
Your free Google business listing (known as your Business Profile) can do more than you think. When properly optimized, it showcases your best features and makes it easy for consumers to discover,...
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5 Clever Strategies for Restaurant Marketing During COVID-19
“Heard!” If you have worked in restaurants in the past, you know this saying—and probably have flashbacks of the head chef yelling! An expeditor or lead calls out an order, and the rest of the crew...
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4 Tips for Better Display Advertising During COVID-19
Like most online advertising channels, I have seen my clients shift how they’re using the Google Display Network to help them implement their evolving marketing strategies during the pandemic. I know...
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Everything You Need to Know About Marketing Objectives
Most of us want to know what our goal is before we start a project. But when it comes to business, too many marketers fly by the seat of their pants—and that's a huge mistake. Why? Because marketers...
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Get Set Up for Google My Business Success with Our Free Grader
You know that targeted visibility on Google is crucial for your business. And you know that this requires optimizing your website and Google Ads account, but what you may not know is that this also...
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Goal Talk Podcast Episode 16: SEO Tips for Small Businesses
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their...
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5 Tools for Monitoring Your Client Accounts During COVID-19
With a number of states beginning to lift restrictions and open their economies, it is crucial for account managers and agency owners to keep a close eye on industry trends. As long as you’re...
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