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3 Tips for Managing Your Cash Flow During COVID-19
If your brick-and-mortar store is closed or you can’t make your product because your supply chain has collapsed, or you can’t fulfill customer orders, your incoming cash plummets, you could be in a...
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9 Ways to Manage Your B2B Social Media Like a B2C Champ
While social media is a key marketing channel for any business, consumer-focused community management just seems, well, fun. In fact, unless you’re a social media strategist for a B2B company, I’d bet...
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6 Tips for Hosting Can't-Miss Virtual Events
Even before COVID-19 drastically changed how we connected, virtual events were on the rise. Companies and brands may have different reasons to host a virtual event, but there are two overarching...
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The Complete Guide to Instagram Filters
There is something I find so soothing about taking a “mind break” to scroll through my Instagram feed of beautiful, high-quality images. And many of these professional-like photos are taken by your...
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How to Improve Each Stage of Your Ecommerce Sales Funnel
The average conversion rate for ecommerce sites is 2.63%Let that sink in. 97.37% of your site's visitors are just shopping around. And, given the cost of acquiring traffic these days, that is one ugly...
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Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here's How
Lots of businesses are impacted by the weather, and even more can benefit from factoring weather into their Facebook advertising strategy. Some of our social media advertising clients on our agency...
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10 Ways to Rank Higher on Google Maps
Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these...
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The Facebook Boycott: What Small Businesses Need to Know About...
The #StopHateForProfit campaign is one of the latest and largest responses to the current Black Lives Matter movement. However, its call to action—for businesses to pause their Facebook ads for...
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19 Tips for Highly Effective Marketing Meetings
Meetings are a vital business tool to exchange information, facilitate communication, and progress toward company goals. But, far too often, meetings are long, boring, or missing a clear purpose....
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How to Improve Performance with Google Ads Price Extensions
Google Ads price extensions are one of the manually created extensions within the platform. If your ad rank is high enough, these extensions can apply to your text ads on both mobile and desktop...
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Get Started With Pinterest Video Ads: Here’s How
If you’re anything like me, you’ve been revisiting Pinterest a lot more recently for quarantine cooking recipes, home DIY projects, decorating updates, arts and crafts—the list goes on and on. In the...
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3 Nonprofit Marketing Tactics Every Business Can Learn From
It’s been one heck of a year, and we’re only halfway through. Businesses are struggling in the pandemic, and there’s no clear end in sight to this period of chaos. Companies big and small need to...
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Instagram Best Practices for 2020: Ad Creative, Placements, & More
Whether you are a novice advertiser on Instagram or a seasoned veteran, it’s always good to go over the basic best practices—especially in an industry like online advertising, where the platforms and...
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How to Improve Your Microsoft Ads With IF Functions
Ad testing is just a normal part of living the PPC life. We can already test a variety of copy variations for our headlines and our descriptions. Any way we can make a better connection with our target...
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How to Ask for Reviews (With Examples!)
To say that customer reviews are powerful is an understatement. A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or even a half-star—can...
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The Complete Guide to Creating Your Own Snapchat Filters
Since its launch in 2011, Snapchat has allowed users to share quick pictures that vanish into thin air in the matter of seconds. Who would have thought that the popular social tool would become a...
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How to Write Undelete-able Promotional Emails (With Examples!)
As far as technology has come, email marketing is still the most effective way to stay in touch with your target consumers. It allows you to stay at the forefront of their minds so that they can take...
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How to Use Personalized Video Marketing to Increase Your Engagement
The average person will watch 84 minutes of online video every day this year. Every day. With users consuming that much video, your marketing needs to stand out. That’s why personalized video marketing...
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5 Simple Steps to Set Up Your TikTok Ads
If you haven’t taken up TikTok during quarantine, power to you. I was a doubter for some time, but let me tell you: This platform is addictive in all the right ways. Not only is there something for...
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The Ultimate Guide to Facebook Insights for Advertisers
Customers, founders, marketers, your neighbor down the street—everyone is on Facebook these days. With billions of monthly active users, marketers still look at the social media giant as an effective...
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