Clik here to view.
Why I'm Unimpressed with the Facebook Graph Search Announcement
Facebook today announced a new product called Facebook Graph Search, now in beta.Unlike Google and other web search engines, Facebook Graph Search will allow users to find Facebook-only content in four...
View ArticleClik here to view.
Don't Let FOG (Fear of Google) Kill All Your SEO – 3 Ways to Avoid...
There’s been a lot of talk around here (and everywhere) lately about over-optimization. There’s a feeling in the air that a lot of SEO tactics that worked in the past are becoming less effective, if...
View ArticleClik here to view.
New Webinar: Top 10 Ways to Outsmart Your PPC Competition in 2013
Join us for our next free webinar: The Top 10 Ways to Outsmart Your Competition in 2013. This webinar will take place next Wednesday, January 23 at 1 pm EST.I'll be presenting along with Amanda...
View ArticleClik here to view.
20 Fast Facts About PPC Agencies
Half of agencies reported improved ROI from PPC in 2012.>>Tweet This!<< That increased ROI led to more PPC spending. More than three-quarters (77%) of agencies reported an increase in...
View ArticleClik here to view.
How to Drive Google Image Search Traffic That's Actually Relevant
My personal blog gets a lot of traffic through Google Image Search. In fact, two of my top 10 organic keyword referrers are “jeff bridges” and “young jeff bridges,” thanks to a post in which I ask the...
View ArticleClik here to view.
6 Accounts to Follow on Pinterest (And What You Can Learn From Them)
Whenever you are looking to improve or gain mastery in a particular area, it is always smart to carefully examine the practices of those who are already doing a top-notch job. You can learn so much...
View ArticleClik here to view.
Help, My Search Query Report Has Bieber Fever! Plus 5 Tips for Setting Negatives
Imagine you’re managing a campaign for a product that sends videos over optical fiber. Would you think to set “Justin Bieber” as a negative keyword? I know I wouldn’t. As it turns out, this is one of...
View ArticleClik here to view.
Buffalo Chicken Dip Wins the Search Engine Super Bowl by a Landslide!
New keyword research from WordStream suggests that buffalo chicken dip – apparently a dip designed to taste like buffalo chicken wings– owes virtually its entire existence to Super Bowl Sunday and the...
View ArticleClik here to view.
Our Best of the Month: January Highlights from the WordStream Blog
Look how much light these WordStreamers have in their eyes: That’s because January is a time full of promise and hope. So much potential! It’s the bright, shining morning of the year. You could go...
View ArticleClik here to view.
Larry Page Confirms Google Knowledge Graph Conspiracy Theory
About six months ago, I proposed a conspiracy theory that Google created the Knowledge Graph in order to "train" Google users to pay attention to the right-hand side of the SERP. Google can't easliy...
View ArticleClik here to view.
You Have 30 Minutes to Work on Your AdWords Account. What Should You Do?
Everyone wants to know the "magic formula" to set up and manage your AdWords account. To put it simply, you're out of luck. There really is no "right way," but there certainly are ways that are "more...
View ArticleClik here to view.
AdWords Enhanced Campaigns: Google Announces Big Changes to Mobile Ad...
Google today announced a bold and sweeping set of changes to their AdWords PPC management platform in a bid to greatly simplify mobile ad campaign management – at stake is the future of Google’s...
View ArticleClik here to view.
Keep It Simple, Stupid – 6 Tips for Creating Clean & Simple PPC Landing Pages
When I was in high school, my geometry teacher said his favorite saying to live by was “KiSS - Keep It Simple, Stupid.” No matter what topic we were covering, he usually tried it squeeze it into the...
View ArticleClik here to view.
It's Not Too Late. Capture Last-Minute Intent this Valentine's Day!
You might be thinking two things to yourself when you read the title. One, “I don’t sell flowers or hallmark cards - why should I have a Valentine’s Day game plan for my PPC account?” Or two, “It’s...
View ArticleClik here to view.
AdWords Geo Targeting Demystified – Advanced Location Options
I can’t tell you how frequently I receive frustrated emails from clients who encounter surprises in their geo reports. Why is Google showing their ads to people in India if their geo targeting is set...
View ArticleClik here to view.
Remarketing with Google Analytics
Back in December, Rich Griffin created a Google Remarketing Cheat Sheet which laid out a “how to” on setting up a remarketing campaign. For those of you who are not as familiar, Google remarketing...
View ArticleClik here to view.
4 Common Mistakes Advertisers Make When Transferring AdWords Accounts to Bing
Are you the one who transferred an entire Google AdWords account into Bing Ads? But do you actually manage your new Bing account? It’s now easy to copy an account from Google to Bing, but that doesn’t...
View ArticleClik here to view.
I’m Speaking at SMX West!
What’s better than learning the latest search marketing strategies and insider tips on WordStream’s online blog? Hearing it all live, in person! If you’re getting goose bumps at the thought, it’s time...
View ArticleClik here to view.
AdWords Budgeting: Not All Campaigns Are Created Equal!
A half score and three years ago Google brought forth on this continent, AdWords, conceived in search, and dedicated to the proposition that not all campaigns are created equal.Your campaigns are...
View ArticleClik here to view.
Hero Conf: Special Offer for WordStream Readers
Hey WordStream fans!As you may know, the discount for signing up for the Hero Conference ended in January. If you didn’t get a chance to sign up yet, you’re actually in luck – for a limited time...
View Article