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50 Things Every Content Marketer Should Know
Fancy yourself a content marketer, or want to become one? Here’s a big fat list of the content marketing skills and tactics you should know before you apply for that content marketer job or update the...
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4 Ways to Use Filters to Focus Your Search Query Analysis
Sifting through your search queries to optimize your AdWords campaigns is kind of like looking for gold in a river – you can find some valuable nuggets, but you’ll be a lot more efficient if you’re...
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New Google AdWords Offer Extensions Integrate Discount Offers with Search
Google Offer Extensions are the latest and greatest AdWords advertising extension, enabling advertisers to make some powerful adjustments to their standard-issue Google ads. Offer Extensions integrate...
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When Is 2% Not a Good CTR? The Relationship of Click-Through Rate & Ad Position
Everyone always asks me, “What’s a good click-through rate?” The standard answer I always hear is 2%. My answer is always, it depends.If you don’t want your Quality Scores to suffer, you need to think...
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Guide to Using LinkedIn Company Pages: Get Followers, Share Stories, Post...
LinkedIn is the leading social networking site for professionals, so most business-to-business (B2B) companies should be putting serious energy into their Company Pages on LinkedIn.With recent...
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Google's Mobile Ad Strategy: An Interview with Surojit Chatterjee, Head of...
The announcement of Google’s new Enhanced Campaigns– coming to an AdWords account near you very soon – made a pretty big splash in the PPC community last week. We think the new campaigns present an...
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How the H-E-Double Hockey Sticks Did I Get Google Slapped?
Have you received multiple disapprovals of ads from Google and only done exactly what is said in the email? If so, you could be in jeopardy of getting completely suspended from advertising on Google....
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Stop Unsubscribers in their Tracks: A Lesson from Fab
Recently I came across a creative and smart marketing strategy that I thought I'd share with you, the wonderful WordStream community. Preventing newsletter followers from unsubscribing is a goal of...
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February's Greatest Hits: WordStream's Best of the Month
It’s that time again! Meaning, the rent is due. Also, February is over, Daylight Saving Time and Spring at large approacheth. As we bid Feb adieu, do take a look at our very best blog posts of the...
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AdWords Targets Mobile App Market with New Mobile App Promotion Ad Format
Google has rolled out a new ad App Promotion Ad that allows users to download your app from iTunes or the Google Play Store.They've also rolled out a new mobile app promotion ad template for...
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Be Certifiably Awesome at Paid Search – Tips on Getting AdWords Certified
I swore I’d never study for anything ever again once I graduated college. That was until I started a career working in paid search. Until I got into the field, I had no idea what paid search even was....
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3 Reasons Your Keyword Has a Low Quality Score
When Larry Page and Sergey Brin first launched the Google search engine in January of 1996, no one, including the creators, realized the gold mine that they had just designed. By May 2011, Google had...
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Google for Mobile: How Google Makes Money from Mobile
The mobile search market is experiencing out-of-control growth. Mobile searches have increased 200% year over year in 2012, and it’s predicted that within the next year, mobile will become the primary...
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#Bashtag: Avoiding User Outcry in Social Media
It wasn’t the first corporate blunder in social media, but it was one of the scariest (or funniest, depending on how you look at it). In January of 2012, McDonalds created the Twitter hashtag...
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Keep it Simple, Stupid Part 2: Simplifying PPC Management for Multiple Accounts
Recently Randi talked about the importance of keeping your landing pages clean and simple. She opened with a quote from her geometry teacher.I guess everyone had a high school teacher whose favorite...
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Five Big Ongoing/Upcoming Shifts in Paid Search for 2013
As a paid search account manager, you try to stay as ahead of the curve as much as possible. For full-time account managers, the fast-paced environment of paid search can be exciting, but for many...
View ArticleGoogle Offers App: Benefits For Businesses and Users
Google Offers for Mobile is a Google mobile app that provides discounts and deals that can be redeemed by users online or at physical store locations. Google Offers is Google’s version of Groupon,...
View ArticleAdMob: Android Advertising & Beyond
AdMob is Google’s mobile advertising platform specifically designed for mobile apps. While AdMob can be annoying for users, who have their games interrupted by AdMob ads, these mobile advertisements...
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The SEO Interview: Questions to Prepare for Before Your SEO Job Interview
As the founder of a search marketing startup, I’ve had the opportunity to interview, hire and work with some of the most amazing SEOs on the planet. I am so proud to have worked with people like Tom...
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Why Your Click-Through Rates Suck
“Awesome! I have 300,000 impressions …. why is my CTR so low?”OK, the title of this post is a little harsh, but the importance of click-through rates to CPC campaigns has been well documented. So take...
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