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9 Must-Know Ecommerce Marketing Trends of 2020 (With Examples)
Digital shoppers in the United States are clicking and tapping their way to more than $374 billion in online sales in 2020, with no signs of turning back. By 2024, ecommerce sales of physical goods are...
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How to Get Started with Automated Email Marketing: Tips, Tools, and Examples
I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast and break things.” But if you’ve been the sole...
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3 Ways to Use LinkedIn Website Demographics for Better Ad Performance
Any time you can get more insights about your target audience on an ad platform, it’s a good thing. There’s never such a thing as too much info. And from what I can tell, one of the best insights tools...
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Google Reduces Visibility in Search Terms Report: What You Need to Know
On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused...
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The Top 10 Google Ranking Factors of 2020 (+ How to Optimize for Them)
How do your customers find you?For modern-day businesses, the answer is simple: they go online. In particular, they go on search engines like Google. While paid search ads are a great way to gain...
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17+ Free and Creative September Marketing Ideas
They say a relaxed mind is a creative mind, but it's hard to come up with creative marketing ideas when you're running a business. Luckily, there’s a slew of awareness themes, observances, and holidays...
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How to Create at-Home DIY Marketing Videos While Social Distancing
Most everyone is walking around with a phone in their pocket that is now capable of shooting, editing, and posting video content for a variety of outlets. However, it takes a certain amount of...
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How (and Why) to Use Branding to Supercharge Your Advertising
In the world of paid digital marketing there are various components that determine whether your efforts are successful or not. But within the technical complexities of account structure, campaign...
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Get More Google Business Reviews With These 16 Tried & True Tactics
It's long been known that what customers have to say about your business carries more weight than what you have to say about your business, no matter how great your services or how genuine your...
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How to Easily Get More Calls Using Facebook Click-To-Call Ads
Historically, the only option available for diriving calls directly from Facebook Ads was through Reach campaigns, which worked. However, their primary objective did not necessarily focus on driving...
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4 Smart Ways to Get to Know Your Post-COVID-19 Customers
As the world begins to open back up, there’s no doubt that life, as we know it, has changed. This is doubly true for the consumer. The way we buy, the things we buy, and the mindset in which we buy...
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21+ Free and Effective October Marketing Ideas for Small Businesses
If you’re into sweet treats, smiles, and social impact, then you’ll find October to be a fun month for creative and quirky marketing. Using holidays and observances as focal points of your content and...
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5 Ways to Maximize Your ROI With Responsive Search Ads
Anyone who’s worked in search marketing has had a moment when they feel like they’ve really nailed the perfect ad for their product or service. Witty headline? Check! Compelling call to action? Check!...
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How to Set Up Google Dynamic Display Ads: Your Quickstart Guide
Google dynamic display ads (not to be confused with Dynamic Search Ads) are a valuable way to showcase previously viewed products or services to users who have already visited your website or app. The...
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10 Essential Tips on Marketing During a Recession (+Why It's Crucial)
Businesses are already feeling the effects of the ongoing Coronavirus pandemic, and when coupled with something as serious as a recession, it’s natural to get overwhelmed. In the face of a recession,...
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What Makes a Resilient Digital Agency in 2020? [Data]
Every year, WordStream puts out a State of the Agency report on what makes digital marketing firms tick. The findings help agencies and marketers orient themselves to the bigger picture and identify...
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Beginner's Guide to Choosing the Right Video Hosting Platform
Video killed the radio star, and now it’s on to its newest target: traditional internet content. In fact, by the end of 2020, more than 80% of all consumer web traffic will be video. Fittingly, B2B...
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The 17 Best Display Ads of 2020 (And Why They Work)
Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand,...
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Get More Bottom-Funnel Conversions With These 6 Expert Strategies
For businesses operating mostly within the digital realm, the concept of a marketing funnel has been justifiably obsessed over for quite some time. The proper way to take the passive interest of an...
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21 Essential Tips & Tools for Running International Google Ads
Is it color or colour? What is the equivalent of a $20-a-day budget in rands? Is Germany six hours ahead of the United States or five? I have been consulting and helping businesses with their paid...
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