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6 Critical KPIs to Improve Your Agency's Profitability
If you run a digital marketing agency, you may have found yourself looking at your bank account, wondering how it’s possible that you can be busier than you’ve ever been, and still not have much cash...
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2020 Holiday Advertising: 8 Secrets to Success (and Sales)
This year has been unlike any other, and this holiday season is sure to follow suit. More consumers are going to need to shop online for holiday gifts, and due to issues with slow mail deliveries,...
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15 Insanely Effective Sales Promotion Examples To Win More Customers
Successful companies know that sales promotions are among the most effective methods of increasing sales, boosting customer satisfaction, and heightening brand awareness. Sales promotions have been...
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How to Use Paid Social for Holiday Ecommerce Success in 2020 (+Why It's Crucial)
With 2020 bringing us into uncharted territory as far as the economy goes, consumer behaviors and their buying habits have significantly shifted since the emergence of COVID-19. In August, eMarketer...
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How to Bid Like a Pro in Google Ads (in a Fraction of the Time)
I don’t know about you, but I am exhausted. Between juggling all of my personal and professional responsibilities while also trying to stay safe and healthy during a pandemic, every day feels like...
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18 Simple Yet Superb November Marketing Ideas (with Examples)
Ah, November. Summer is long gone, it feels like fall has only just begun, and yet winter vibes are is starting to trickle in—sort of like guests that arrive before your party starts and you're kind of...
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Core Web Vitals: The Page Experience Update Is Coming, And It Could Be A Big One
It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to rank for a diverse set of voluminous...
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4 Easy Strategies for More Effective Holiday YouTube Ads
With it being more than halfway through October, ideally, you're already well into planning your 2020 holiday advertising strategy—but don't worry if you're not. Delays happen, pandemics hit, and there...
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How to Write a Killer Company One-Pager (With Examples)
If someone asked you what your business does, would you be able to describe it accurately in a concise, compelling manner? Better yet: would your description inspire a potential customer to want to...
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How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager
Conversion tracking could not be a bigger deal when it comes to seeing success with PPC campaigns. If you’re not tracking your conversions, how in the world are you going to know what’s working, or...
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The 27 Best Networking Email Subject Lines (+9 Full Templates!)
Any aspiring professional or business owner knows the importance of networking, and while there’s no shortage of networking events and opportunities, whether virtual or in-person, the part where most...
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5 Steps to Creating a Growth Strategy that Actually Works
Growing a business is hard. Whether you’re a small business owner, a marketing team member, or an agency, riding that rollercoaster of highs and lows is no small challenge. What’s even harder is...
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6 Post-Pandemic Marketing Strategies With Long-Term Benefits
As the world grapples with COVID-19, it is imperative to take into account what the post-COVID world is going to mean for those of us in the digital marketing realm. The pandemic has accelerated the...
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The 30 Best Ways to Promote Your Business in 2021—With or Without Money
In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a...
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10 Expert Tips to Optimize Your Google Local Advertising
The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude of other responsibilities to worry about. Keeping up with...
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How to Implement Accessibility and Inclusivity in Advertising (+Why It Matters)
Even with all of the ad targeting and technology we have, advertising still often misses the mark for accessibility and inclusivity. Certain demographics are often misrepresented (or not represented at...
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What is Google AMP and Do I Need It for SEO?
According to a 2020 study, mobile traffic has grown 504% in daily media consumption since 2011. With more and more consumers using their mobile phones to access content, it's more important than ever...
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CRM: What Your Small Business Needs to Know About Customer Relationship...
You’ve probably heard of CRM software—used it in the past, gotten sales calls about adopting one, wistfully wished your customer data was nicely organized inside one. But if you haven't, don't worry. I...
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17 Proven Ways to Boost Holiday Sales & Revenue in 2020
For most businesses, 2020 has been a challenging year. If the COVID-19 pandemic has negatively impacted your business and you’re feeling discouraged about hitting your year-end targets, I want to let...
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4 Ways to Help Black-Owned Businesses Survive & Thrive Now
By now, everyone knows that Covid-19 is decimating small businesses across the country; fewer are aware that the negative impact of the pandemic has fallen disproportionately on Black businesses. If...
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