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20 Super-Festive December Marketing Ideas to Try This Month
December is almost here! The Starbucks holiday cups have been released, we’re preparing to stuff our bellies with turkey and pie, and we’re gearing up for winter holidays and the start of a new year....
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3 Key Paid Social Trends for 2021 (+ How to Take Advantage)
While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent topics of discussion at...
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7 Content Marketing Trends to Watch in 2021
It’s that time of year again. Starbucks releases holiday drinks. Crockpots make their way back onto countertops. Last year’s gloves suddenly appear at the bottom of your coat pockets. And content...
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How to Run a Startup Remotely: Tips for Hiring, Managing & Scaling
For traditional founders and team leaders, the idea of running a completely remote business is fraught with anxiety. Yes, there’s an opportunity to lower overheads and recruit from anywhere, but is it...
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4 Search Trends That Make Your Google Listing More Important than Ever
You already know that having a presence on Google is a must—especially for local businesses. You may also know that there are three entities you can optimize to show up higher in Google’s search...
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4 Underrated YouTube Metrics to Quantify Your Video Campaign Success
I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set a...
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15 January Marketing Ideas to Start 2021 with a Bang
You guys. We’ve made it. We’re entering 2021 and finally saying goodbye to 2020. The year that brought us so many ~unprecedented~ times. We’ve experienced an actual pandemic, a turbulent election, the...
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What Is Lazy Loading? Understanding Lazy Loading for SEO
Did you know that 47% of users expect a page to load in 2 seconds or less? Page speed is crucial in today’s digital marketing world for a number of reasons. Users that can’t get to your site, or that...
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27 Free & Low-Budget Marketing Ideas for Any Business
Small businesses often have a tight marketing budget to work with, which can make promoting your business a challenge. The good news is, there are plenty of ways for you to market yourself to your...
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14 Link Building Secrets from a Technical SEO Expert
When you search for link building tips, you usually get a long list of tired old techniques that everyone already knows. It’s easy to guess that you should Google “Keyword + Write For Us” or look at...
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42 Powerful Local Marketing Ideas You (& Your Customers) Will Love
Local business owners know digital marketing is critical. Unfortunately, many don't sustain growth because they cannot maintain consistency or because they run out of ideas. The good news is, effective...
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The Top 10 Online Marketing & Advertising Stories of 2020
It’s that time of year again. Venture capitalists are taking to Twitter to share screenshots of the new IPOs they just missed in 2009. Just kidding, that’s all year. On a serious note: today, as we...
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Instagram Stories Analytics: 19 Must-Know Metrics to Improve Your Performance
Businesses can engage their audiences effectively through Instagram—not only through regular feeds, but also through Stories which have become a powerful tool to advertise a brand to a large audience....
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Content Marketing KPIs: Which Metrics Should You Track? (+Infographic)
Struggling to measure the performance of your content marketing campaigns? You are not the only one. Many marketers face the same issue. After all, tracking content marketing KPIs (key performance...
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These 4 Brands Excellently Embraced Social Change in 2020
Customers are demanding more from brands in 2020 and beyond, looking for the companies they buy from to be engaged in their communities and active in the national dialogue. In 2019, Marstein reported...
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4 Powerful Visual Marketing Tools To Enchant Your Audience and Boost ROI
As we all know, there has been a technology shift over the last ten years as a direct response to how audiences consume information. People prefer to use small, portable mobile devices as they are...
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2020: The Year in Review for PPC
2020 was one hell of a year for obvious reasons. But even outside of an ongoing pandemic and all the other things, 2020 was also a big year for changes happening in PPC. To close out the year, I wanted...
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The 7 Best Remote Collaboration Tools for 2021
There’s no question that 2020 has been a big year for the transition towards an online work environment. As a result of COVID-19, business owners have been nudged towards the idea of having their...
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Creative Newsletter Names: 75+ Ideas and Real Examples to Inspire You
Choosing a creative newsletter name can feel like a bit of high-pressure situation. It needs to stand out while staying on brand. It needs to grab attention without being too dominant, and ideally, it...
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The 18 Best Marketing Strategies for 2021 (From the Experts)
When we compiled our list of 2020 marketing tactics at the end of 2019, no one had any idea what was really in store for the year to come. Now, we know 2021 will continue to see ripple effects from the...
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