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The Easy Guide to Google Ads Image Extensions in 2021
Image extensions are one of the most recent types of ad extensions we can use on the Google Ads platform. Unlike most other ad extensions, these don’t rely solely on text to expand your coverage on the...
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Does Google Ads Quality Score Still Matter in 2021?
Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Quality Score still exists within accounts. But is it...
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NEW Optimized Targeting in Google Ads: What You Need to Know
Relying on search keywords to bring in all your paid traffic just doesn't cut it anymore. Luckily, Google is making advancements in audience targeting in light of the future changes to third-party...
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2 Smart Strategies to Generate Leads on Facebook in iOS 14
iOS 14 has certainly lived up to the headache that it was predicted to be for several months. Between domain verification and aggregated event management, your average Facebook advertiser will...
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9 Important SEO Metrics to Track (+ How to Improve Them)
One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive...
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Google's NEW 3-Strikes Ad Policy: The Full Scoop + 5 Tips to Prepare
It feels like just yesterday we were discussing issues like how to dispute Google Ad disapprovals or the new restrictions for Housing, Employment, and Credit policies. And on July 20, 2021, we learned...
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8 Creative PPC Strategies to Overcome Today's Challenging Landscape
PPC best practices—like segmenting and targeting your audience, choosing the right keywords, and using data to optimize—are pretty evergreen. But because platforms evolve, companies grow, and customer...
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Social Media Optimization: 60+ Tips & Tools for Every Platform
With the growing momentum of people wanting to generally connect online, it’s no wonder that businesses spend about 15-25% of their advertising budget* on just social media. But organic social media...
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How to Write a Price Increase Letter: 10 Tips and Examples
This past year, like too many other millennials, I bought a house. And very unfortunately, this house is in need of a lot of TLC. If you haven’t been paying attention, let me break the news: materials...
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Cross-Functional Collaboration: 9 Tips to Build Goal-Crushing Teams
Cross-functional collaboration allows us to assemble high-performance teams with the expertise necessary to deliver the best possible outcomes, whether that’s a new product, operational solution,...
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How to Perform a Content Audit: The Definitive Guide (+6 Free Templates)
Something to know about me before you read this post: I'm the type of person who creates spreadsheets when shopping online for sneakers and whose idea of fun is inventorying Tupperware containers and...
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11 Tips to Lower Your Customer Acquisition Cost (CAC)
It is quite clear, regardless of network, that the digital space has become a competitive one for businesses. Every company on the internet is vying for the attention of the same users (in one way or...
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Why and How to Import Cost Data to Google Analytics (+Template)
Several times, I have had clients ask how they can see cost information for non-Google channels in Google Analytics. They do not want to go into each paid media channel to review the data. And even if...
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The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)
It’s wild to think that the first email was sent 40 years ago, and even if we’ve moved on to texting and social media, we still haven’t replaced this mode of communication. Email marketing is still a...
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15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
With the whirlwind of changes to the marketing ecosystem this past year, many of us have had to revisit what’s realistic in terms of our advertising ROI. And while there are many PPC metrics that...
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10 LinkedIn Company Page Features You Need to Be Using Yesterday
LinkedIn is a thriving platform that millions of professionals use to keep up with their industry, find jobs, grow their skills, and build their networks—making it a powerful marketing tool for B2B...
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7 Cross-Channel Marketing Mistakes You Can't Afford to Make
The phrase “cross-channel advertising” can sound intimidating to some folks, but the concept is actually quite simple. While multi-channel marketing uses multiple channels (paid search, organic search,...
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157 Authentic Fall Hashtags to Harvest More Customers (+Tips!)
Hashtags are helpful for expanding your visibility and building your brand, but with the vastness of social media, it can be hard to actually see these benefits. If you want to get value out of your...
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How to Improve Google Shopping Ads ROAS with Priority Bidding
Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns?Today, I’m going to...
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Google’s Title Rewrite Dropped Our CTR by Up to 37%! (Here’s How We Fixed It)
We’ve known for a while now that Google will sometimes change a page’s title in the SERP based on the query. But on Monday, August 16, many SEOs began noticing their titles being completely rewritten,...
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