Clik here to view.
Dear eBay, Your Ads Don't Work Because They Suck
Does Google AdWords work? There’s a story making the news this week about how eBay supposedly wasn’t able to make paid search work for them so they stopped using Google AdWords. Ray Fisman, who wrote...
View ArticleClik here to view.
Content Marketing vs. PR: What's the Difference?
I recently spoke with an analyst who had asked me how content marketing is different from traditional PR (public relations). I think this is a question that all marketers and SEOs are having to...
View ArticleClik here to view.
Five Reasons to Bid on Branded Terms in PPC
Anyone who manages a PPC account is perpetually on the lookout for a “secret weapon” to boost their performance. As a Customer Success Rep at WordStream, I have consulted for (what feels like) almost...
View ArticleClik here to view.
AdWords' Trick to Click Policy: Can You Use the Words 'Click Here' in Display...
Recently I had a heated argument with one of our clients about using the word “click” in Google AdWords display banner ads. There are many questions about inappropriate language on Google AdWords,...
View ArticleClik here to view.
'What Do Those Plus Signs Mean?' Modified Broad Match for Beginners
Almost every week a client asks me, “What do those plus signs mean?” and I am constantly reminded that even though this match type is fairly common, there are still a lot of people who have no idea it...
View ArticleClik here to view.
The PPC Toolbox, Part 1: Tracking, Bulk Editing, and Keyword Expansion
Like any good carpenter, as a PPC manager you need to have a number of tools available to you in order to get the job done and done right. Through the years, I have come to find a number of different...
View ArticleClik here to view.
The PPC Toolbox, Part 2: Competitive Research, Landing Page Creation, & Other...
Yesterday, I shared a number of different PPC tools that will help with building and tracking performance in your account. This time around, I have a few new tools and sites that will help you check...
View ArticleClik here to view.
Revisiting the Economics of Quality Score: Why QS Is Up to 200% More Valuable...
Just over 4 years ago, Craig Danuloff at Click Equations wrote an article called “The Economics of Quality Score” that provided a simple model to determine the value of Google Quality Score in your...
View ArticleClik here to view.
The Mystery of Quality Score
Quality score can be confusing, there’s no doubt about it. Many different factors can affect it, and it can be difficult to determine how to influence it. It’s also in a state of constant evolution, so...
View ArticleClik here to view.
As March Goes Out Like a Lamb, Let's Review WordStream’s Best of the Month
So, I’ve had a stressful couple of weeks, and we’ve entered the eye twitching stage of stress. It feels kind of like this:But it probably doesn't look like I'm trying to wink badly ... right?...
View ArticleClik here to view.
Dynamic Remarketing Ads: The Future of Google Remarketing
Google’s new dynamic remarketing feature – currently in beta – is hands down the best release from Google I’ve seen in a long time. As far as I’m concerned, this will be a MUST DO for all e-commerce...
View ArticleClik here to view.
Mobile Ad Format Pros and Cons: Where to Invest a Limited Ad Budget
As new digital ad formats surface in the industry, advertisers must adapt to the trends and evaluate new media channels to work into their budgets. The biggest issue with this is, what if there is no...
View ArticleClik here to view.
Don’t Read the Comments: 10 Logical Fallacies in the Comment Stream
There’s a brilliant Twitter feed called @AvoidComments whose sole purpose is to remind us not to read comments on the Internet:This is excellent advice when it comes to newsy sites like Salon, which...
View ArticleClik here to view.
Viral Content Marketing Tips for Non-Viral Businesses
Herpes Simplex is a beautiful thingIt’s flu season, folks! Viral activity is high. And even if you got your flu shot and have Tamiflu stockpiled in your hall closet, I wouldn’t be surprised if you or...
View ArticleClik here to view.
Bing Says AdWords Enhanced Campaigns Not in Customer's Best Interest
In a bid to capitalize on widespread discontent and outrage in the SEM community over Google AdWords enhanced campaigns, Bing today reiterated their view that EC’s are essentially a bad move and...
View ArticleClik here to view.
Bid Adjustments: How Do They Work? The Math Behind Combined Bid Adjustments
Google’s Enhanced Campaigns are here, and with them came new bid adjustments. While they may seem straightforward at first, bid adjustments can get a bit tricky when they are applied together. For...
View ArticleClik here to view.
What's the Best Ad Position in PPC? (Hint: Not Always #1)
#1 Is the Best Ad Position! … Or Is It?A common assumption about paid search is that position #1 is the ultimate goal. Advertisers clamber over each other to ensure their ads make it into the top...
View ArticleClik here to view.
What PPC Account Managers Say They Do vs. What They Really Do
Over 10 years ago I fell in love with PPC because it was the most measurable and optimizable marketing channel.If a keyword wasn’t working out, no problem! I could change the ad, or optimize the bids,...
View ArticleClik here to view.
Google Caves on Ad Group–Level Mobile Bids
Earlier this week Google announced some upcoming changes to Enhanced Campaigns. Soon, advertisers will be able to set mobile bid adjustments at the ad group level:To provide more control and precision...
View ArticleClik here to view.
7 Ways to Use Facebook for Marketing
Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for...
View Article