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How to Create the Best Landing Pages for Your Google AdWords Account
Creating Quality PPC Landing PagesYou can have an SEM account with hundreds of thousands of keywords that each have fantastic click-through rates (CTR) but without quality landing pages, you will never...
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Larry Kim Speaking at 2013 Interactivity Digital Conference
Guess what WordStream readers?Our own Larry Kim is scheduled to speak at the upcoming 2013 Interactivity Digital Conference in South Beach, Florida! Larry’s session, “Reeling Customers in with...
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2013 Q1 Google Earnings Call Reveals Real Reason for Google Fiber?
During Google’s first quarter earnings call for 2013, Patrick Pichette – Google’s Senior VP and Chief Financial Officer – seemed to reveal the real reason behind Google Fiber, Google’s attempt to...
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Boston Marathon Bombing Manhunt in My Backyard! [Photos]
Last week was a tragic week. And Friday was an exciting day, in that it's not every day that the entire city gets shut down and there's a massive manhunt going on in your own backyard!On Friday morning...
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The Future According to Larry Page: Outlook Lazy
On the Q1 2013 earnings call last week, Larry Page spent a lot of his time taking about the future – a future that will not be social, as Page might have had us believe in the past. He didn’t mention...
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Help, Viral Searches Killed My PPC! 5 Tips for Detecting Unrelated Search...
In the past, Erin covered how celebrity-related keywords can screw up your traffic: Help, My Search Query Report Has Bieber Fever! Now I would like to talk about new queries which can appear instantly...
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5 Big Brand PPC Ads with Critiques: What We Like, What We'd Change
What big brands are able to do with their enormous marketing budgets is inspiring – though sometimes it mostly inspires jealousy. The typical small business can’t sponsor the Olympics or get an ad spot...
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How to Measure the ROI of Social Media (No, it's Not Impossible!)
Measuring the success of various campaigns is a core aspect of a marketer’s job. It’s essential to see how your marketing efforts are contributing to the business’s bottom line. Yet according to Social...
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Meet AdWords Keyword Planner – The New Google Keyword Tool and AdWords...
AdWords has just rolled out AdWords Keyword Planner, a new tool that combines two of the most popular existing AdWords tools, the Google Keyword Tool and the AdWords Traffic Estimator, and adds to it a...
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April Top 10: WordStream's Best of the Month
Guess what happened this weekend? My four-year hiring anniversary quietly passed. Yes, it’s true, as of April 27, I’ve been working at WordStream for four years. I know, right?! Happy anniversary to...
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PPC Campaign Structure Case Study: English Soccer & The 80-20 Rule
What’s your strategy for setting up your campaign budgets? One of our clients shared a case study with me about how he restructured his campaigns and budgeting strategy by combining the popular 80-20...
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Persuasive Copywriting: 4 Tips for Higher Converting Websites
How do you tap into the subconscious mind of your site visitors and make them click that call-to-action button? The moment you get a little salesy, you know they’ll run away before you even realize...
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Review of Mention, a Great Alternative to Google Alerts for Brand Monitoring
Back in April 2012 I wrote about how Google Alerts had pretty much stopped working for me. Recently, they clearly tweaked something, because Google Alerts are working better, as Danny Sullivan noted at...
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Brooks Brothers' Gatsby Collection & Other Advertising Tie-Ins That Totally...
There aren’t too many benefits to being an English major type – extra zeroes on your paycheck sure ain’t one of them – but we take our kicks where we can get them, and being self-congratulating and...
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Creating the Next Generation of PPC Superheroes
Our friends at Hanapin Marketing and PPC Hero need your help!Pat East, the CEO of Hanapin Marketing, teaches a summer workshop at Indiana University that covers all aspects of Internet marketing,...
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Online Marketing Jobs: How Internet Marketing Careers Differ by City and Role
Looking for an online marketing job? Not sure which state to move to follow your internet marketing career? These facts and figures on the median digital marketing salary can help you look at these...
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Some Cautionary Notes on Upgrading to Enhanced Campaigns
Enhanced Campaigns Are Here! Wait … Am I Making More Money?When switching to Enhanced Campaigns– which will be required for all AdWords users within the next few months – I would advise all advertisers...
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Should You Include the Same Keyword with All Match Types in AdWords?
There is an age-old argument about structuring your account based on the match type of the keywords in each ad group. Should you add all keywords on exact, phrase, and broad (and don’t forget modified...
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Web Content Writers Wanted!
Whether or not it’s fair to classify WordStream as a startup, we certainly still think of ourselves that way. And one of the challenges of startup life is the rapid growth – meaning our needs often...
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Buying Twitter Followers: The (Cheap) Price of Friendship
We all know social media is a hugely valuable element of online marketing when it comes to building a customer base, search engine rankings, and brand recognition. As a major player, Twitter is one of...
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