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How Not to Market to Women: Fashion Isn't ALL Women Care About
Dear companies that market to women: Stop trying to sell me stuff that has nothing to do with fashion by fashion-washing your ads. I hate this marketing trend! Much in the way that toy companies think...
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Why Tumblr Will Make Yahoo Billions: The Chronic Undervaluation of Display...
There’s beena lot of negativestuff in the press so far about how Yahoo is making a big blunder with its recent acquisition of Tumblr.In this article, I’ll explain why I think they’re all wrong.But...
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Search Companion Marketing: The AdWords Beta That's Still a Big Secret
Have you ever wondered if there’s anything else out there? Something besides the regular ol’ search network of text ads, or the forever dying banner ads we see on the display and content networks?Maybe...
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Social Media Management Tools: What’s the Right Tool for Your Business?
Why is Social Media Management Important?With so many different social media sites to post, share articles, and track engagement on, finding a reliable social media management tool to help streamline...
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WordStream Is a Finalist in the 2013 MITX Innovation Awards!
We’re very happy to announce that we made the short list of finalists in the 2013 MITX Innovation Awards! Last year, our AdWords Performance Grader won the award for the “Best Customer Engagement...
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Reporting Is the #2 Biggest Time Sink for PPC Managers – Is There a Better Way?
Over the past six months or so, I’ve been conducting an informal survey before all of my PPC webinars. I ask attendees to tell me how much time they spend doing PPC every week, as well as which task is...
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PPC Reporting Tool: WordStream's PPC Success Report
In a recent study, WordStream has discovered that PPC reporting and analysis is a major time sink for many businesses. Reporting can be a messy business – you may initially log into AdWords or...
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News Flash: PPC Is Inbound Marketing
What is Inbound Marketing? The Story of How PPC Became "In"The industry is all a-buzz today with Rand Fishkin’s announcement that SEOmoz is relaunching and rebranding as simply Moz. They are distancing...
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MAY We Brag About Our Best Posts of the Month?
I realized long ago that journalism is 75% puns. I still remember the time in high school yearbook when my best friend Marisa was putting together a spread on international travel. She couldn’t think...
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Google AdWords Ad Extensions Cheat Sheet
If you’re looking to boost your paid search performance without working late in the office all summer or increasing your budget, try utilizing Ad Extensions. Not only do they require minimal set-up...
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How Native Advertising is Kicking Serious Banner Ad Butt (And What You Can Do...
Do you remember the last television commercial you saw? How about the last radio ad you listened to?Okay, here’s one you’ll remember for sure: What company was behind the last banner ad you saw...
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How Product Listing Ads Are Stealing Your Conversions
If you’ve ever done a Google search, you know already that Google ads are occupying more and more space on the SERP. What you might not know is that the fancy Product Listing Ads you see are commercial...
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Image Extend Your Ads: Google Introduces New Image Extensions
Google has revealed a new venture into ad extensions. Ladies and gentlemen, I present to you image extensions. If a picture is worth a thousand words, then AdWords users have certainly got a lot more...
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12 Alternatives to Buying Pinterest Followers: Put Away Your Wallet, We've...
Due to the popularity of last month’s post discussing the pros and cons of buying Twitter followers, we’re tackling another contender – Pinterest.Pinterest has become the internet’s photo-sharing...
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Should I Delete My Low Quality Score Keywords?
When trying to improve Quality Score across the board, it would seem intuitive that eliminating keywords with low Quality Scores would be a step in the right direction. However, blindly deleting all...
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The Top 10 Best AdWords Features You're Not Using
The AdWords universe is forever expanding. Sure, some things get changed, demoted or taken away (like Pluto losing its planet status). But new PPC features are always being created, the latest being...
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AdWords Becomes More Insightful with Auction Insights
A brilliant new feature has been added to the AdWords roster. Auction Insights now lets you see data across keywords and even up to the campaign level. Auction insights can be found in the Details tab...
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Top 4 Google AdWords Features I'll Be Exploring This Summer
Last month, our team had the opportunity to visit Google’s NYC office for the Google Engage Catalyst conference.The event was directed toward agencies and, to be perfectly honest, I expected to get an...
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Short-Form Social Video Posting: Vine Vs. Tout
[Editor's note: Today we have a video post, in the spirit of Whiteboard Friday. Check out the short video or, if you prefer, read the transcript below.] Video Transcript:How long should your video be?...
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How To Get Even More Google Sitelinks!
Google has today made it easier than ever to get new bigger and better Google Sitelinks for your ads, which help people find information deeper in your site so they can get to where they want to go...
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