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AdWords Campaigns Limited by Budget? Find Out What It Means & What to Do
Budgeting seems to be the topic on everyone’s minds lately and I can’t help but think that this is due to Google’s subtle, or not so subtle, ways of telling you when you need to raise your bids and...
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Larry Kim Named Most Influential PPC Expert for 2013!
Our friends at PPC Hero put together an infographic of the Top 25 Most Influential PPC Experts in 2013, based on votes from readers, social influence and other influence factors (speaking engagements,...
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How to Find, Follow and Connect with Social Media Influencers
With the introduction of Google+ authorship, it’s quickly becoming important in the world of SEO and social media to demonstrate who you know. Not only do users want to see that you are connected with...
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Predictive Search: Is This the Future or the End of Search?
Ever since Google introduced auto-complete in 2004, predictive search has become a welcome part of our internet interactions, helping us search faster, find results quicker, and discover answers to...
View ArticleAdWords Performance Grader Now Even More Secure & Easier to Use with OAuth2
We’ve teamed up with Google to make our award-winning AdWords Performance Grader even easier to use and the login process more secure than ever.The new authentication process, based on OAuth2, enables...
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8 Simple Things You Might Be Overlooking In Your AdWords Account [New Guide]
Our latest white paper is now available for download. Below is an excerpt from the guide. Click here to download the full text of this new, free guide(PDF).8 Simple Things You Might Be Overlooking In...
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Google Celebrates Historic DOMA Decision with Rainbow Search Box
It's been a busy few days in the news and many of us have been glued to our "sets" (i.e. Twitter) following the filibuster in the Texas senate and, this morning, the Supreme Court's historic decision...
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A Google Projects Resting Ground: The Google Graveyard
ul { padding-left: 0px; } Read the Full Article: Google Products Graveyard: Mourning Google Reader and Other Discontinued Google Products and Services Read the Story: Google Graveyard - Discontinued...
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Google Products Graveyard: Mourning Google Reader and Other Discontinued...
Google Reader is going away on July 1, leaving its small but loyal fan based scrambling to find a replacement RSS reader. (This longtime Google Reader user has been very happy since switching to...
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WordStream’s Best of the Month – Our Greatest Hits from June
Happy late solstice and early Independence Day, y’all! Clap your hands if summer is your favorite month.These early days of summer are my favorite, before it gets too stiflingly hot to sleep and before...
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Banner Ads Are Back from the Dead: How Google Has Given Banner Ads New Life
Banner ads are largely seen these days as fossils from the internet’s dinosaur period, back when blinking text was cool and Angelfire sites were all the rage.Such online billboard ads have long been...
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AdWords Account Audit Checklist
Here at WordStream, I am not only a Customer Success Specialist, but I am also a Premier Consultant. As a Premier Consultant I meet with clients every two to four weeks to discuss the state of their...
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Local Mobile Marketing Case Study: Colombo Hurd Slashes CPA with Mobile...
Note: A version of this mobile marketing case study appears on the AdWords blog (PDF version).The rundown WordStream client Colombo Hurd upgraded its largest AdWords campaign to Enhanced Campaigns in...
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Modern Marketing: Automation's Evolution Brings More Opportunities to the Table
No search marketing campaign can guarantee a 100% purchase rate. Simply put, many visitors just aren't ready to buy... yet. Marketing automation technology and best practices close that gap, turning...
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Enhanced Campaigns FAQ: Top 5 Frequently Asked Questions on Enhanced Campaigns
As the deadline to migrate to Enhanced Campaigns looms ahead (it's in 12 days!), advertisers are becoming increasingly anxious about how these new features will impact their paid search accounts. Here...
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12 Tests to Increase Your Landing Page Conversion Rate, Starting Today
Your bids are competitive, your ads are laser targeted, and you've tested and tweaked your landing page to get the highest possible conversion rate. Ever.You feel like Leonardo DiCaprio stand-spooning...
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Further Adventures in Inbound Marketing: HubSpot PPC Hub & Upcoming Moz Webinar
Recently, we did our best to put the lie to the myth that PPC is outbound marketing. There’s a persistent idea that cost is the determining factor that separates inbound and outbound marketing. But we...
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Online Ads: A Guide to Online Ad Types and Formats
Online ads have become a daily part of internet life. For new marketers, it can be confusing getting a grasp on the scope and variety of online ads available. We've compiled a thorough list to help...
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The Small Business Strategy Guide to Google AdWords
Promoting products and services while trying to compete with mega-giants like Amazon and Walmart is often a daunting task for small business owners. The good news is that Google AdWords has created a...
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How to Reduce Your Cost Per Conversion by 16-80% (Sorry, Haters, Quality...
Quality Score: Is it the be-all-end-all of AdWords metrics, or no big deal? You’ll get a different answer depending on who you ask. Proponents believe Quality Score is a good measure of the health of...
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