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Enhanced Campaigns D-Day Is Less Than a Week Away – Are You Prepared?
Many advertisers we work with at WordStream have already upgraded to Enhanced Campaigns. I’ve been bullish on the changes since they were announced in February – though Enhanced Campaigns do come with...
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The PPC Guide for B2B Professionals
Quick: What do ground-penetrating radar, hydraulic tie-rod cylinders, and third-party PPC software platforms have in common? Not much, really—but all three are examples of B2B (business-to-business)...
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News Flash: AdWords CPC Down by 6% Year-Over-Year in Q2 2013 - Here's Why!
There’s been a ton of grumbling and conspiracy theories in the search engine marketing community about how new enhanced campaigns - the biggest and most disruptive upgrade to the AdWords advertising...
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The Complete Guide to Yelp Reviews: Power to the People!
Yelp has become the most popular Internet rating and review site since its initial inception in 2004. Yelp founders saw that word-of-mouth was a powerful purveyor of new customers, but with the classic...
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Confessions of a Reformed Black Hat PPC Marketer: My CPC Arbitrage Story
This is a guest post. The author's views are entirely his own and may not reflect the views of WordStream.I was a typical silicon valley engineer, doing the boring old routine.Wake up after pressing...
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RIP Syncapse: Syncapse Announces Huge Layoffs
It was just about a year ago that we reported Clickable Inc. was acquired by Syncapse. It was a bit of a surprise at the time, since Clickable used to be primarily a provider of SEM software for SMBs...
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AdWords Review Extensions: Add Positive Reviews & Testimonials to Your...
If you’ve had an eye on the AdWords Blog lately, you may have noticed that Google is on a roll when it comes to new features, particularly in the form of ad extensions—for example, see the new image...
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Register for My Upcoming Webinars with Moz and PPC Hero!
Hey Internet marketing maniacs, I’ve got a couple of new webinars coming up in the next week and would love for you to join us!Are You Spending Your PPC Budget Wisely?“Are You Spending Your PPC Budget...
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Follow Links Vs. No Follow Links: Should You Care?
Those new to SEO might be wondering what all the hullabaloo is about follow links vs. no follow links. Confused? Not to worry, we’re going to clear it all up.What is a Follow Link?To really understand...
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What Makes 'Great Content' Great? 8 -Able Words for Greater Content
I know y’all are sick of hearing that “content is king.”“Content is king” is one of the major web marketing clichés of our time, right up there with “SEO is dead.”Following close behind, I think, is...
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WordStream Pay Per Click Management
h1.title { display: none; }Pay-Per-Click Management ServicesOur Experienced PPC Experts Can Help! WordStream’s all-inclusive pay-per-click management services are performed by WordStream's...
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AdWords Reporting Tool: The PPC Success Report
For many businesses, AdWords reporting and analysis is huge time sink. Users log into AdWords to check in on a specific metric or track a campaign, but often end up lost in a sea of overwhelming,...
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The PPC Guide for Beginners, Part 1: Intro to PPC ROI
Getting Return on Investment from PPC“Return on Investment” (ROI). It is a business school basic and a fact of life. If you get less out your efforts than you put into them, you’re going backwards, not...
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Complete Guide to Enhanced Sitelinks
As advertisers in the pay-per-click industry, we’ve recently been exposed to a lot of new changes. Everyone is aware by now that Google began transitioning all accounts over to Enhanced Campaigns last...
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WordStream’s Best of the Month: Our Top 10 Posts in July
Our #1 post of the month (see below) included a tip about adding a progress bar to long forms on your landing page, so visitors can see how much they’ve completed, similar to what you sometimes see...
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The PPC Guide for Beginners, Part 2: Setting Your PPC Goals
This is Part 2 in a 5-part series. Read the rest of the series here:The PPC Guide for Beginners, Part 1Okay. So, you are hopeful that a pay-per-click marketing campaign, correctly organized, could help...
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Enhanced Campaigns: What Geographical Targeting With Bid Modifiers Can Do For...
Now that July 22 has come and gone, let’s take a moment to look at one of the more promising new Enhanced Campaign features: geographical (location) targeting with bid modifiers.You’re probably...
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Linking AdWords to Analytics: A Guide to Using Google AdWords & Analytics...
Starting your own AdWords account is like having your first child. It’s pretty darn exciting, but scary at the same time. (“Will it bring joy to my life? Or drain all the money in my bank...
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How to Set Up an AdWords Account
Think you’re ready to take the plunge and start a Google AdWords account? If the next three statements describe you, than you have my blessing!You have a website that is relevant, easy to navigate, and...
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The PPC Guide for Beginners, Part 3: The Landing Page Dilemma
This is Part 3 in a 5-part series. Read the rest of the series here:The PPC Guide for Beginners, Part 1: Intro to PPC ROIThe PPC Guide for Beginners, Part 2: Setting Your PPC GoalsWhen a visitor knocks...
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