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Complete Guide to Conversion Tracking in AdWords
So you've got your AdWords campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you've got conversion tracking installed, you...
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The PPC Guide for Beginners, Part 4: Finding Your Keywords
This is Part 4 of a 5-part series. Read the rest of the articles here:The PPC Guide for Beginners, Part 1: Intro to PPC ROIThe PPC Guide for Beginners, Part 2: Setting Your PPC GoalsThe PPC Guide for...
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How to Write Ad Copy for PPC: 5 Tips for Better Ad Writing
Writing ad copy for PPC can be a tough feat. The good news is, you don’t have to be a super-creative copywriter to whip up competitive ad text. In fact, following a pragmatic approach can be...
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What is Mobile Marketing and Why Does it Matter? (So So Much!)
What is Mobile Marketing? I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived. If you're not implementing some kind of mobile marketing strategy,...
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Quality Score Hacks: 3 Sneaky Ways to Increase Your Quality Score
Don’t you just love how we can call almost anything a “hack” these days?Most of the “hacks” I see on the Internet are just tips, but calling them hacks makes it feel like you’re getting away with...
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The Pareto Principle: A Primer for Marketers on the 80/20 Rule
This is Part 1 in a three-part series on the Pareto Principle by Perry Marshall, author of 80/20 Sales & Marketing and The Ultimate Guide to Google AdWords.Many people have at least a passing...
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The PPC Guide for Beginners, Part 5: Bringing it All Together
This is Part 4 of a 5-part series. Read the rest of the articles here:The PPC Guide for Beginners, Part 1: Intro to PPC ROIThe PPC Guide for Beginners, Part 2: Setting Your PPC GoalsThe PPC Guide for...
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WordStream’s Milestone Hat-Trick
While it isn’t hockey season, our founder Larry is from Canada, as you may know, and is a big fan of the sport. In his honor, we’ll use a hockey analogy, as WordStream scored three key goals in the...
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The Change in Quality Score Reporting: What Really Happened?
A few weeks ago, Google announced that it was changing the way Quality Scores would be reported. Not how they are calculated, they pointed out, just how the scores are reported. This seems like clear...
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Bid Stacking in AdWords: How to Pay Less When Using Multiple Match Types
A little while back, my fellow CS specialist Lisa wrote a great post to guide advertisers towards picking the right match types. In her post, Lisa pointed to the benefits of testing the same keyword...
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Creating Mobile Websites: Prepare Your Business for the Mobile Takeover
We’re on a bit of a mobile kick lately – my last post was about mobile marketing basics, and today we’re diving head first into mobile websites.Image borrowed from MashableWe will be covering different...
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PPC Budget Guide: Are You Spending Your PPC Budget Wisely?
The following is an excerpt from a new white paper co-created with Hanapin Marketing. Download the complete white paper here.In pay-per-click marketing, as with so many things in life, you have to...
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WordStream's Best of the Month: August's Greatest Hits
September is just around the corner! It’s back to school time once again. We’re about to enter into that period when it’s still technically summer but everyone starts calling it fall anyway. It’s not...
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The 80/20 Principle Part 2: Force Multiplication
This is Part 2 in a three-part series on the Pareto Principle by Perry Marshall, author of 80/20 Sales & Marketing and The Ultimate Guide to Google AdWords. Read Part 1 here.The 80/20 rule is...
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Mobile Advertising: Why Just Showing Up on Mobile Isn’t Enough
So you’re advertising on mobile devices. What now?As most advertisers know by now, one of the biggest changes in Google’s new Enhanced Campaigns is that they target all devices. After the upgrade, this...
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We're Shortlisted for the US Search Awards!
Following a night of fitful sleep, I got some happy news in my inbox this morning – we’ve been shortlisted in three categories for the 2013 US Search Awards! According to the email we received, “The...
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Content Marketing for E-Commerce: 3 Great Examples
As a content marketer here at WordStream, I see great examples of content marketing almost every week – but most of them are coming from lead gen and B2B companies. It makes sense – if you offer a...
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New! Build Landing Pages & Manage Leads with WordStream
Landing pages are the bottom of the funnel in PPC. Even if you get your keywords, ads and bids right in your AdWords campaigns, it will be hard to realize great ROI through PPC without a landing page...
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The 80/20 Principle, Part 3: Finding Your Natural Persuasion Groove
This is Part 3 in a three-part series on the Pareto Principle by Perry Marshall, author of 80/20 Sales & Marketing and The Ultimate Guide to Google AdWords. Read Part 1 and Part 2.The most...
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How to Create Squeeze Pages: What Makes an Awesome Squeeze Page Design?
What is a Squeeze Page?A squeeze page is a landing page designed to capture opt-in email address from potential subscribers. The goal of a squeeze page is to convince, cajole, or otherwise ”squeeze” a...
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