Clik here to view.
PPC Storytelling: How to Make an Excel Bubble Chart for PPC
The Excel bubble chart is often overlooked by PPC advertisers, because it can be tricky to set up. However, when used properly, a bubble chart lets you clearly present and compare categorical data...
View ArticleClik here to view.
The Best Keyword Research Tools (For Experienced Fishermen & Fisherwomen Only)
Doing great keyword research is like being a fisherman. Reeling in the big profits takes knowledge, a Speedo, and a thermos.Whether you like it or not, keyword research is at the core of pay-per-click...
View ArticleClik here to view.
The Definitive Guide to Goals and Funnels in Google Analytics
Are you meeting your marketing goals and objectives? Google Analytics Goals and Funnels can help you track visitor actions and make corrections to your current marketing strategies or website design if...
View ArticleClik here to view.
Local Mobile Marketing Case Study: Colombo Hurd Slashes CPA with Mobile...
Note: A version of this mobile marketing case study appears on the AdWords blog (PDF version).The rundown WordStream client Colombo Hurd upgraded its largest AdWords campaign to Enhanced Campaigns in...
View ArticleClik here to view.
PPC for Lead Generation: How to Get More Leads with PPC
Ask any business owner what he or she needs, and you’ll likely hear “more customers.” Businesses can’t just rely on their existing customers to fuel growth, so there’s a constant need for more leads...
View ArticleClik here to view.
New Commands for Google Voice Search: It Doesn’t Get Much Lazier Than This
Google voice search – because who has time to type these days? We all have better things to do, like binge-watching Breaking Bad or looking at pictures of babies trying to lift weights. Finger exercise...
View ArticleClik here to view.
Creative PPC: 5 Clever & Interesting Ways to Use PPC Marketing
I admit it. As a marketer, sometimes I get stuck with ideas when I try to promote my own self.Maybe it’s a cultural stigma that somehow self promotion is a shameful thing (hence the term “shameless...
View ArticleClik here to view.
Targeting Bilingual & Spanish-Speaking Audiences in AdWords: The Why & How
As digital marketers, we are always under the gun to drive more qualified searchers to our website. This can be a challenging job, especially once a PPC account is well-optimized.So what do you do when...
View ArticleClik here to view.
Best of the Month: September’s Greatest Hits
While compiling the “Best of September” post this month, I happened across this, on Tumblr:Seasonal Babysitters Club covers are the best way to celebrate any holiday or change of season. Print this out...
View ArticleClik here to view.
Case Study: The Anatomy of a Killer Quality Score
I’ve told you over and over that Quality Score is super important. It lowers your cost per click. It lowers your CPA. It improves your ad rankings. In short, high Quality Scores correlate really well...
View ArticleClik here to view.
Overwhelmed with Blog Tips? Hack Learning with Just In Time Information
Information overload rules the Internet. Go do a Google search for any one of your favorite topics right now. How many results do you see?It’s easy to get obsessed with absorbing every piece of...
View ArticleClik here to view.
Landing Page Audit Case Study: McEwan Fraser Legal
I recently co-hosted a webinar for WordStream clients detailing landing page optimization best practices. Prior to the webinar, we gave our clients the opportunity to submit landing page examples for...
View ArticleClik here to view.
Content Marketing for Service Professionals: 3 Great Examples
Recently, I shared some great examples of e-commerce content marketing– three companies that are using content to promote their online product sales. It was a hit, so let’s do it again – but this time,...
View ArticleClik here to view.
Funny Ads: Weird, Wacky Ads and Why They Work
It’s every advertiser’s dream to create a viral video that gets plastered over Facebook, Twitter, and Google+ (ha, yeah, because people care about G+). As we’ve discussed in previous posts, the chances...
View ArticleClik here to view.
Want a Free AdWords Budget for 2014? Grade and Get Paid!
Are you a small business using Google AdWords to market your offerings? That’s great!The bad news is, you’re probably wasting about a fourth of your budget.We recently did a survey of 500 small...
View ArticleClik here to view.
Find Your Old Tweets: How to See Your First (Worst?) Tweet
Can’t remember what your first tweet was? It was probably “Hello world!” or “Is this thing on?” or “I finally joined Twitter, am I doing it right” or “Twitter sucks,” but if you want to know for sure,...
View ArticleClik here to view.
Multi-Channel Marketing 101: Why Does Cross-Channel Marketing Matter?
Today we’re talking about multi-channel marketing – what it is, why it matters, and how to use it in order to better your business.Image from Get More Engagement.Multi-Channel Marketing...
View ArticleClik here to view.
Google Shared Endorsements: Who Are the Real Winners and Losers?
Shared Endorsements are the latest in a line of updates that bring user reviews and ratings into the Google results. Announced earlier this week and coming to the SERPs in November, the newly expanded...
View ArticleClik here to view.
How to Get Phrase & Broad Match Traffic Data Back from Google Keyword Planner
One of the biggest complaints about Google’s Keyword Planner– the new keyword tool that replaced the old Google Keyword Tool and Traffic Estimator – is the lack of broad and phrase match traffic...
View ArticleClik here to view.
Will You Really Need a Higher SEO Budget in 2014?
Lately there have been a lot of rumors circling the web saying that small businesses will need to have a higher SEO budget in 2014. It’s clear that SEO efforts have become more popular, therefore more...
View Article