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Google Stock History Shows Shares Trending Up, CPC Trending Down – Here’s Why
The Q3 2013 earnings call revealed that Google shares are at an all-time high– and yet, average cost per click (CPC) continues to fall.With Google stock up, you’d expect CPC to be up as well. After...
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Blog SEO Tips for Non-SEOs: 3 Things Bloggers that Aren’t Search Nerds Forget...
Here’s your “duh” of the day: You don’t have to be an SEO to be a good blogger. I bet 90% of search marketers read a blog or five that has nothing to do with search marketing, whether it’s a cooking...
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Top 5 Ways You're Leaking Money in AdWords
The typical small business wastes 25% or more of their total paid search spend. It’s obviously a big problem, but tackling wasted spend in Google AdWords can be challenging for account managers....
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Google’s New Ad Rank Formula: Is the Change to Ad Rank Good or Bad for Small...
Yesterday, Google announced that it was releasing a major change to its Ad Rank algorithm, which determines the order of the paid search ads on each SERP as well as how much advertisers pay in the ad...
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Facebook Graph Search & Privacy Concerns: Should You Be Worried?
What is Facebook Graph Search?Facebook Graph Search first launched in March 2013, allowing users to search for people, photos, places, and interests within the Facebook search engine. Facebook Graph...
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What the New AdWords Ad Rank Algorithm Really Means
The PPC world is abuzz with this week’s announcement that AdWords is introducing a new component to its Ad Rank formula. In the past, an ad’s position was dictated by a combination of two factors, the...
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AdWords Impression Share: Understanding and Improving Your Impression Share
Many times I have seen instances where clients pause keywords because they aren’t generating click or impression volume. While pausing is certainly one method for acting on low-performing keywords, I...
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Buy Facebook Fans! They’re Worth $174 More than Non-Fans On Average!
According to the internet, a Facebook fan is worth $174.I imagine this was Zuck-dawg’s first response to the news.Every month, 12,100 people search on the keyword [buy Facebook fans], and there are two...
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Meet Bing’s New “Hero Ads”
Bing Ads has today announced a way to potentially one-up Google’s Image Banners in Search Listings.The new ad format, called “Bing Hero Ads,” were shown off at a Bing Ads event at the Microsoft Campus,...
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Our Top 10 Posts from October are Scary-Good
Happy Halloween!You’re probably too distracted by candy and costumes today to get any real work done – amirite? – so why not kick back with some hot cocoa or what-have-you and catch up on the...
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Clearing Up Negative Broad Match in AdWords
If there’s one topic in AdWords that seems to confuse all sorts of folks, it’s negative keyword match types, especially negative keywords on broad match.Since regular keywords on broad match can cast a...
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Do Twitter Ads Work? Comparing the Ad Performance of The World's Largest...
Twitter vs. Facebook: Comparing the Ad Performance of the World’s Largest Social NetworksTwitter’s initial public offering (IPO) is approaching, and Twitter just raised its price range to $23-$25,...
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9 Ways to Steal Your “Not Provided” Keyword Data Back!
Over the past year we’ve watched the ranks of the dreaded term “not provided” rise and rise. In September, Google announced that it had begun its mission to encrypt ALL search data, making 100% “not...
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The Positives of Removing Negatives
In politics, the term “going negative” tends to have a, well, negative connotation—typically from the candidate who just placed a negative ad and dares his or her opponent not to do the same.In our...
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AdWords Holiday Planning: How to Use the Automate Feature
As the holidays come barreling in, the last thing you need to worry about is pushing yourself away from turkey and stuffing to turn off your clients’ campaigns. Fortunately, there’s a quick and easy...
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What's Behind the New Google Design? Understanding Google's Search Results Page
With Google constantly rolling out new features and design on the search results page, including personalized and location-based search results, there's no longer such a thing as a standard SERP for...
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Complete Guide to AdWords Geotargeting & Local PPC
Unless you have plans for world domination, your pay-per-click ads don't need to be seen by everyone on the planet. It's much more likely that the products and services you’re advertising will be...
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Should I Help This SEO Spammer or Should He Suffer?
As the owner of a popular internet marketing blog (this one) that gets around a half million unique visitors / month, I’m used to getting all sorts of spam.Every week I get dozens of requests to...
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How to Prepare Your PPC for Cyber Monday 2013
The refrain “time is running out” is something we’re all going to hear on a repeated basis for the next 45 days or so. As it applies to the PPC pros, time is running out to prepare for the digital...
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Be a Part of WordStream’s Marketing Team. Awesomeness Required.
True or false: SEO is dead.If you said false, keep reading.But wait! That’s not all.You also need to be an excellent writer. Do you love blogging and sharing your knowledge?Then yay! You might be a...
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