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Google Pushing Holiday Retailers to Use Both Text Ads & PLAs
Text ads and Product Listing Ads (PLAs) are more powerful used together, according to Google; in fact, using text ads alone means lower brand recognition, less site engagement and fewer online sales,...
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PPC Keyword Research Guide: How to Find the Words for Your Paid Search Campaigns
The cornerstone of any successful PPC campaign is keyword research – choosing the best keywords to bid on that are most likely to result in clicks and conversions. Keyword research is part science and...
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Small Business Saturday Advertisers: These 5 PPC Goofs Will Ruin Your Holiday...
Small Business Saturday might feel a bit weightier this year for many, given the shortened shopping period from Thanksgiving to Christmas. Individual retailers and restaurateurs participating in the...
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Gearing Up for the Holidays: Top 6 PPC Areas to Focus On
Happy holidays, everyone! As a follow-up to the recent webinar we hosted on 11/14, “Gearing Up For The Holidays,” we wanted to present you with the material so that you can have it all right at your...
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The Ultimate Holiday Text Ad: How to Optimize Your PPC Ads for the Holidays
As the holiday season approaches (very quickly), paid search advertisers should be well aware of the fact that their search and display campaigns are going to need some extra love to take advantage of...
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5 Tips for Managing AdWords Promotions, Budget & Bids for the Holidays
If your “To Do” List during the holidays looks anything like mine, it probably includes things such as: buy presents, clean and decorate the house, plan a menu, plan for all the relatives, and still...
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Holiday PPC Planning: Three Advanced Strategies for AdWords
I’ll be the first to admit it—it’s hard to buckle down and focus on PPC strategy during the holidays. Unfortunately, given that this is the biggest shopping season of the year, us PPC folks have to...
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Uh-Oh, A Third of Your Display Ad Impressions Are Worthless! Here’s What to...
Google Rolls Out Active View Metrics & Viewable Bidding to Counter Worthless Display Ad ImpressionsGoogle seems to be in the process of (finally) launching Active View features average CPM,...
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7 Ways to Spruce Up Your Landing Pages for the Holidays
In my last post on ad text improvements for the holidays, I mentioned that your PPC landing pages are a critical component you need to tweak for the holiday season.It stands to reason that a highly...
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The Top 10 Google AdWords Updates of 2013
The folks at Google AdWords have been busy elves over the last year – so much so that just keeping up with all of the changes is practically a full-time job. By my estimation Google has rolled out over...
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Pros & Cons of the New AdWords Opportunities Tab
Last month, Google launched a long overdue revamp of the AdWords’ Opportunities Tab. Not only did it upgrade the display to a simpler, cleaner format, but it also made major improvements to the content...
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The Complete Guide to AdWords Remarketing Best Practices
Since AdWords remarketing launched back in 2010, it has gone from strength to strength with new features and functionalities, from building lists with Google Analytics to Dynamic Remarketing. These...
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RIP Google AdWords Editor??
A new feature that allows marketers to undo changes in Google AdWords is welcome and probably long overdue, though it begs the question: is the AdWords Editor dead?Right now, the AdWords “Undo” button...
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Twitter Retargeting: Now On Twitter, Ads Follow You
Twitter will reportedly make just made a big announcement confirming the expansion of the ad retargeting program they began testing this summer. The new offering, dubbed Tailored Audiences, is a...
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How to Survive the Google AdWords Advanced Search Exam
So you just passed the Google AdWords Fundamentals Exam with flying colors, and all you want to do is pop some champagne and break into an embarrassing celebratory dance …NOT SO FAST! You are only half...
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ClickZ Live, Not Just a Search Conference Anymore: An Interview with Mike Grehan
If you’ve been a marketer for more than a year you’ve surely heard that SEO is changing (or, alternately, dead, dying, evolving, etc.). It’s a cliché, but it’s true: Today, SEO doesn’t mean what it...
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How to Compete in AdWords: Improve Results Without Just Raising Bids
Google AdWords takes the word “competitive” to new heights. This fluid auction, fired off whenever someone performs a Google search, provides a platform for advertisers to compete for attention,...
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PPC Hero's Ad Automator Ad Testing Tool: Pros & Cons
Let’s be honest, ad copy testing=tedious. Those of you who have conducted A/B testing on your ads are completely aware of how painfully time-consuming this task can be. Creating testing Excel sheets to...
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17 Surprising Facts About B2B Content Marketing
Content marketing continues to dominate as a core component of a successful B2B marketing strategy – and we’ve got the facts to prove it. Get your flabbergasted face on, it’s time for some seriously...
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Quick Guide to Google Grants: Google AdWords for Nonprofits
In this guide you’ll find everything you need to know about the Google Grant Program, Google’s AdWords program for nonprofit organizations, from how to qualify to ad guidelines.What Is Google Ad...
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