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Twitter Introduces Broad Match Keyword Option
This past week, Twitter took a page out of Google’s book and introduced broad match keyword targeting. For AdWords veterans, this concept is nothing new. Twitter’s new match type will extend the reach...
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Best of PPC: The Hottest Guides, Case Studies & Articles of the Year!
Over the last year, I’ve spent about 3 hours per day reading about online marketing, and paid search in particular. It’s worked out to somewhere in the neighborhood of 780 hours of staying up to date...
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The Small Business Guide to the DMCA and Copyright Law
Deciding how to handle copyright law in a time where 3D printers are on the rise and online media sharing is the norm is troublesome at best. Many critics admonish movie studios and record labels for...
View ArticleWordStream Year in Review: Our Top 25 Posts of 2013
You’ve read our picks for the best articles, guides, and case studies on PPC from around the web in 2013. But what about WordStream? We wrote plenty about pay-per-click marketing, Google AdWords in...
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Deduping Keywords: How to Identify & Remove Duplicate Keywords from Your PPC...
Around this time last year, I had a pretty ambitious list of New Year’s resolutions cued up for 2013. I’m ashamed to report that I did not successfully complete a single item during the course of the...
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Google Engagement Ads – Should Small Businesses Use Them?
What Are Google Engagement Ads?Earlier this year Google released an exciting new feature that they call engagement ads. These engagement ads run on the Google Display Network (GDN) and use the same...
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Gmail Advertising Showdown: Gmail Sponsored Promotions vs. Managed Placements
The Gmail platform has been evolving, and Gmail advertising options are no exception. The ongoing Gmail Sponsored Promotions (GSP) beta was rolled out in early 2013, introducing new targeting and...
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Guide: How to Use Google AdWords for Apartment Marketing
As the marketing director for Rentping Media, a marketing agency that focuses exclusively on the apartment industry, I have had the unique opportunity to optimize our PPC strategy across hundreds of...
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Measure Marketing Performance With the AdWords Grader
Many small businesses struggle with measuring marketing performance. How do you know what you are doing right? What are you doing wrong? Analyzing these issues often requires time and resources that...
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Marketing Performance Metrics: What You Really Need to Measure
There are a ton of marketing performance metrics out there, and for many small businesses or those new to advertising, it can often be difficult to discern which metrics matter (and what they...
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How to Optimize for Google Mobile Advertising
While some advertisers have tried their best to ignore Google mobile advertising, it’s time for even the most determined deniers to get their heads out from the sand. Increasingly more search usage...
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Need a PPC Audit? Get a Fast, Free PPC Audit with AdWords Grader Plus
January is the traditional time to take stock of your life, assess what’s missing, and set new goals. Chances are, your PPC account could use the January treatment. The holidays are over, you’re back...
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Measuring Ad Performance: Free PPC Ad Performance Reports
Measuring your PPC ad performance is essential for determining the effectiveness of your marketing efforts, but for many small businesses measuring ad performance is no easy task. With an abundance of...
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Bid Optimization: Getting Started with Bid Optimization in AdWords
Bid optimization can require quite a bit of time and attention, but it is a critical process for any successful AdWords account. In terms of how to start monitoring performance and analyzing data to...
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6 Social Media Marketing Strategies to Drastically Improve Your Efforts in 2014
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?According to Fast Company, 93% of marketers use social media to promote their...
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How to Choose a PPC Advertising Network in AdWords & Bing
Choosing a Network: AdWords and BingWhen planning your AdWords and Bing advertising campaigns, you will need to identify and select the specific “networks,” or combination of networks, that your paid...
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What the New AdWords Ad Rank Algorithm Really Means
The PPC world is abuzz with this week’s announcement that AdWords is introducing a new component to its Ad Rank formula. In the past, an ad’s position was dictated by a combination of two factors, the...
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AdWords Impression Share: Understanding and Improving Your Impression Share
Many times I have seen instances where clients pause keywords because they aren’t generating click or impression volume. While pausing is certainly one method for acting on low-performing keywords, I...
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What Google Knows About You (& How to Use It to Your Marketing Advantage)
Yes, Google tracks what you do. Yes, Google knows a lot about you. Yes, Google reads your email. Yes, it’s 2014, and no one cares.Privacy concerns were a hot topic in 2013 (e.g. Edward Snowden), but I...
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YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos
Why just market … when you can remarket?!We recently shared The Complete Guide to AdWords Remarketing Best Practices– but it wasn’t 100% complete because it didn’t cover remarketing with YouTube...
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