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Live Webinar: Totally Insane Techniques Guaranteed to 3X Your CTR
This might hurt a little – apologies, but I promise it will feel better in the long run. Coming to terms with this important realization is the first step in your PPC recovery. Are you ready for...
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How to Get New Clients: Top 6 Tips from Successful PPC Agencies
For up-and-coming digital marketing agencies, finding new customers can be a challenge. In fact, this seems to be an ongoing struggle for many of the smaller agencies that I work with. These businesses...
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How Your AdWords Daily Budget Works With Ad Scheduling
AKA, How to Keep Google from Turning Your $500 Budget into $600 in SpendTake a look around any Google help forum and you’ll likely see questions about how AdWords budgeting works. They usually come...
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3 Reasons Guest Blogging Isn't as Dead as Matt Cutts Says It Is
Matt Cutts just declared guest blogging dead:Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and...
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All About AdChoices: What Is AdChoices? How Does it Affect Advertisers &...
A few years ago, during Thanksgiving supper, one of my relatives asked me to explain what my job entails. Before I could launch into my SEM elevator pitch, one of my aunts jumped in and said something...
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A User's Guide to the YouTube Keyword Tool
What is the YouTube Keyword Tool?The YouTube keyword research tool, also known as the YouTube keyword suggestion tool, is a barebones tool used to generate and discover new keywords for YouTube videos....
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Toward a Linkless SEO: The SEO Link Is Dying. Here's What Might Replace It
Whether they saw it coming or not, and whether they believe it or not, everyone in SEO sat up and noticed when Matt Cutts declared that guest blogging is dead. We’d all like to believe that we only...
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Pubcon Founder Brett Tabke on the Future of Google Search & the Decline of...
Internet marketing legend and conference organizer extraordinaire Brett Tabke took time from his busy schedule recently to discuss a number of issues with me, from the impact of Google search updates...
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Hacking AdWords: Winning at AdWords the Weird Way
As search marketers, we spend a lot of time analyzing crazy SEO algorithms (hello, Panda and Penguin) and constantly trying to reverse-engineer ranking factors in an attempt to increase our organic...
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45 Fabulous Facebook Advertising Tips & Magic Marketing Tricks
We've got a huge collection of tips and pointers for mastering Facebook advertising and marketing. We'll be covering...Facebook Advertising 101: General Tips & TricksFacebook Advertising Budgeting...
View ArticleThe WordStream Top 10: Posts So Hot They Ended the Polar Vortex
ugh i’m still writing “ugh i’m still writing 2013 on all my checks” on all my tweets— Andy Levy (@andylevy) January 1, 2014Funny story: I published the first few blog posts of the year with “2013” in...
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Danny Sullivan of Search Engine Land on SMX West 2014: More Search & Social,...
Danny Sullivan, Search Engine Land's founding editor (not that he needs any introduction in search marketing circles) is getting geared up for SMX West, the next in his series of search marketing...
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Search Network with Display Select: Should You Use AdWords' New Campaign Type?
You may remember that in early November 2013 Google rolled out a new AdWords campaign type called “Search Network with Display Select.”For advertisers, we now have a serious option to consider when...
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AdWords Metrics: How to Make Sense of Your PPC Data
When it comes to the paid search environment I think it’s safe to say that most people are very results-driven. After all, would you really go through all of the effort to build out, optimize, and...
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How to Pass the AdWords Advanced Display Exam & Earn Google Partner Status
We’ve already delved into surviving the AdWords Advanced Search exam, thanks to Margot da Cunha’s post last December, so now let’s take a look at the other advanced exam, Advanced Display. Display...
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Going Unicorn Hunting: The Secrets Behind Ads with 3x the Average CTR
What’s the average click-through rate for a Google AdWords ad? When people ask this question, it’s often because they want to benchmark their own ad CTR’s. Unfortunately, way too many advertisers are...
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How to Make Great Landing Pages (With Crazy High Conversions)
What are landing pages? A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). Inexperienced marketers often direct all of...
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Why Tracking Conversions for Your PPC Efforts Is a No-Brainer!
Does your business have marketing goals?If the answer is no I hope you have an alternative source of income.If your answer is yes then your business should be tracking conversions.But what is a...
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Paid Ads Drive a Third of Traffic But Almost Half of Search Revenues – Here’s...
As online shopping continues to grow as the commerce method of choice for US consumers, so too does the efficacy of paid search for internet retailers. MarketLive Performance Index data shows that as...
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Case Study: How a Small Business on a Tiny Budget Doubled Their Quality Score...
Folks, we have a winner. The results are in from our Grade and Get Paid contest, and the big winner is GetOutfitted, a small startup based in Colorado. If you missed the announcements surrounding the...
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