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9 Tips on How to Craft an Effective Landing Page
An effective landing page is the cornerstone of successful online marketing. Your offer may be stellar and your PPC ads might be optimized pieces of perfection, but without a good landing page, your...
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Introducing the AdWords Landing Page Grader: Find Out If Your Landing Pages...
We consistently hear from our clients and prospects that PPC landing pages are a struggle. There’s so much at stake on the landing page – that’s where your visitor either converts or doesn’t. But you...
View ArticleMatt Cutts Confirms That Google Has Tried Search Without Links
When I suggested last month that someday, search engines could work without links, a lot of people thought it was an interesting gedankenexperiment (they didn’t use that word but hey, it’s one of my...
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More Ads Coming to Knowledge Graph: Google Testing Ads in Movie Results
Remember how we said wayyy back in 2012 that Google's Knowledge Graph feature was conditioning searchers to look to the right side of the SERP for information, where the ads usually go? Our conspiracy...
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Facebook's News Feed Algorithm Change: What It Means For Your Facebook...
Facebook turned 10 this month! This seems like a birthday worth celebrating as we have all watched Facebook grow from an exclusive college-only social club to a social platform dominating the internet...
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The Future of PageRank: 13 Experts on the Dwindling Value of the Link
In a recent Webmaster video, Matt Cutts confirmed that Google has tried internal versions of its search engine that work entirely without links. The results are low-quality – “for now,” he said. But...
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A/B Testing Best Practices Can Save You Time, Money and Effort – Here's How
Everybody* knows that A/B testing best practices can help you run faster, jump higher and increase conversions. When it comes to providing users with an engaging and rewarding online experience, good...
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WordStream’s Best of the Month: February’s Greatest Hits
Unless you’re lucky enough to live somewhere warm like southern California or Florida, chances are pretty good that you’ve been suffering through the bitter cold like we have here in Boston. As much as...
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When Good Tweets Go Bad: Matt Cutts Burned on Twitter, Hilarity Ensues
When Matt Cutts speaks, people listen. As one of Google’s most influential figures, Cutts has a loyal following that hangs on his every word. Unfortunately for him, this doesn’t always work out so...
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Want to Increase Your Conversion Rates? Here's How to Triple Them
We recently held a massively popular webinar packed with techniques guaranteed to triple your AdWords click-through rates, and we got a lot of people asking for help with the next logical step:...
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The Beginner's Guide to Building a Negative Keyword List
When Thomas Edison said, “Opportunity is missed by most people because it is dressed in overalls and looks like work,” he wasn’t talking about negative keywords. While paid search was not among...
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Landing Page Examples: Learning from the Best & Worst Landing Pages on the Web
With the release of WordStream’s new landing page grader tool, we can’t get landing pages out of our heads! Surfing the wondrous web, landing pages are everywhere – both good and bad. We’re taking...
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Bad Ads, Worse Ads, and Very, Very Bad Ads: The Worst of PPC
Larry Kim has been sharing a lot of research lately on the traits and features of winning AdWords campaigns, from those with mega-high click-through rates to those with best-of-the-best Quality Scores....
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How to Build the Perfect Mobile Landing Page
If desktop landing pages are the equivalent of a job interview, mobile landing pages are like elevator pitches on steroids – you have mere seconds for your page to load, grab your users’ attention and...
View ArticleAre You Following Landing Page Best Practices? Take This Quiz to Find Out
Even if your PPC ads are racking up lots of clicks, you could still be missing out on potential conversions if you’re not following landing page best practices.Getting your landing pages right is much...
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Facebook Organic Reach Rapidly Approaching Zero
The organic reach of brand content on Facebook is rapidly dwindling, to the point you can expect it to peter out to nothing in the coming months.Facebook began restricting the organic reach of Page...
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Join Me for 2 Sessions at Pubcon New Orleans!
In just a few days, I'll be heading to New Orleans, home to Mardi Gras, the Saints and of course, Pubcon Spring New Orleans 2014! I'm speaking at two sessions, so if you're planning to attend the...
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Explainer Videos, the Guide: 5 Best Explainer Videos & How to Make Your Own
Today we'll be covering everything there is to know about explainer videos. They're fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Let's get...
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Everything You Know About Conversion Rate Optimization Is Wrong
Conversion is a key element in your paid search strategy; after all, if you're not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization...
View ArticleGoogle Promises Solution to Keyword Not Provided, But How Useful Will It Be?
It's fair to say Google's Amit Singhal shocked the audience at SMX West last week when he told Danny Sullivan a solution to the not-provided keywords issue will be announced "in the coming weeks or...
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