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Do Mobile PPC Ads Even Work?
Ever secretly wonder if mobile PPC ads are really as effective as their desktop counterparts? It’s okay, I won’t tell anyone. In fact, a lot of advertisers (including some big, impressive brands that...
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The Heroes PPC Deserves: WordStream at HeroConf 2014
If you’re in PPC, you’ll undoubtedly have heard about Hanapin Marketing’s HeroConf, the world’s largest PPC conference. If you’re thinking of attending HeroConf 2014, you won’t find people wearing...
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Win a 2-Hour PPC Consultation with Paid Search Experts Perry Marshall & Larry...
What would it do for your business if you had the chance to pick the brains of two renowned PPC industry experts about your specific AdWords needs? Would you discover budget-saving bidding and creative...
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How to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid...
Including schema microdata in your web pages is a lot like eating well, exercising or getting a good night’s rest – you know you should be doing it, but actually following through can be harder than it...
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3 Ways Google AdWords Is Adapting for Small Business Advertising
There’s no denying that AdWords has been extremely successful in building an enterprise-level customer base. How else would it have achieved the status of the world’s most popular search marketing...
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No Plan, No Workflow, No Results: How to Develop a PPC Plan that Aligns with...
Do you feel like a dainty pony in a world of fierce PPC unicorns?Time and time again you tell yourself to create a PPC plan/workflow, yet you have no idea how to do this. Your palms are consistently...
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Content Promotion: The Difference Between Brands with Fans & Anonymous Content
Google has been using some pretty effective scare tactics to warn marketers off link building lately. Scalable link building – even tactics that used to be seen as white-hat, like guest blogging– are...
View ArticleHere's Your Chance: Ask Me Anything!
Hi, I'm Larry Kim and I've analyzed over $10 billion in paid search spend.Wondering how to give your Quality Scores a lift, or what Quality Score even is? Curious about how WordStream works, and how I...
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Meet Bing Product Ads: Bing's Answer to Google PLA's
Just a few days after announcing the beta launch of Product Ads for Mobile, Microsoft has made Bing Product Ads available to all advertisers in the US. The new ad format, Bing's version of Google...
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3 A/B Tests That Surprised the Heck Out of Us (See You at the Opties!)
A/B tests are a vital part of WordStream’s marketing efforts. Seriously, we split test everything: banner ads, registration forms, landing pages – you name it. My colleagues keep telling me that buying...
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Help Us Plan Our Upcoming Webinars! What Do YOU Want to Learn About?
We put a lot of thought into our webinars. From teaching you how to triple your conversion rates to ways you can revamp your landing pages for PPC, we want our webinars to be an invaluable resource,...
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The 9 Best Email Subject Line Styles to Increase Your Open Rates
How many unread emails do you have in your inbox? 300? 800? Or maybe, if you’re like me and are on countless mailing lists, 2,644? And that’s after a little Gmail spring cleaning!We get a TON of emails...
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Video Ad Networks
Video ad networks connect video advertisers with advertising spaces across various websites.It’s expected that online video will bring in $8.2 billion in spending per year by 2015, a 74.5% increase...
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Why Google AdWords Certification Doesn't Matter
When was the last time someone told you they were a good driver? Perhaps it was during an attempt to borrow your car for a weekend excursion, or boast their prowess in parallel parking. Do you recall...
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3 Things I Learned by Writing 3 Million Words in 3 Years
My first SEO copywriting job (which is what most content marketing used to be called before “web content” was a thing) was working as a freelancer for a national British travel agency. Although the...
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If People Don't Link to Porn Sites, How Does Google Rank Porn?
In his latest Webmaster video, Matt Cutts answers the question: “How does Google separate popularity from authority?” (This question came from a “Blind Five Year Old,” by the way! That’s our friend AJ...
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Help! I Raised My AdWords Bids and Got LESS Traffic!
If you’re a reader of this blog, you’re probably familiar with the basics of the Google AdWords auction. You place a bid, you win a position on the page. And the higher your position, the more likely...
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Goodbye Google AdWords Regular PLA Campaign Type, Hello Shopping Campaigns
By late August, Google will retire their regular PLA campaign type and switch all product listing ads users to Shopping campaigns. Beta launched in October 2013 and fully rolled out in February,...
View ArticleDiving Deeper into Search Network with Display Select
To the uninitiated, the Google Display Network can be more than a little intimidating. Despite the vast potential of the GDN to expand AdWords advertisers’ reach, the costs and time management involved...
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How to Create a Ferocious Unique Selling Proposition
Unless you’re fortunate enough to be the only player in your industry (say, the only dedicated supplier of lion-taming equipment in North America), you’ll need to differentiate yourself from your...
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