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PPC: Impossible? Not for WordStream’s Elite Paid Search Agents!
WordStream recently received intel from one of our field agents that Kristi Anderson, VP of marketing for GetOutfitted.com, was attempting to maximize the effectiveness of her PPC campaigns and...
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AdWords Dynamic Parameters: A Sneaky Way to Double Your CTR
Ad text relevancy is important to keeping your audience engaged, and in some cases can dramatically improve key metrics like click-through rate (CTR). Whether it’s advertising your latest promotion,...
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PPC for Seasonal Businesses: 5 Ways To Get Your AdWords Account Ready For Spring
Here in Boston, we finally had a day that one could call “Spring-like.” It was warm (a whole 52 degrees!), people were walking around without jackets, and there was a general feeling of “I really hope...
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The Greatest Intro to PPC EVER: 10 Years of PPC Experience in 40 Minutes
What would it do for your business if you were able to crawl inside my brain and wallow in crazy-effective PPC knowledge, gained over more than ten years working in paid search every single day?The...
View ArticleRumors of 'Not Provided' In AdWords Unfounded: Paid Search Query Data Is Not...
Google has just announced a secure search update that will see the query removed from the referrer on ad clicks originating from signed-in search on Google.What does this mean? For starters, it means...
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5 Ways to Get 5-Star Amazon Customer Reviews
Why You Need Amazon Customer ReviewsOnline reviews are the modern media world-of-mouth; they’re immensely powerful and can have a huge affect on how your business is perceived. A study last year found...
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Do AdWords Shopping Campaigns Work?
Do Google’s Shopping campaigns (the new version of Product Listing Ads) work? My answer 100 out of 100 times would be yes! The results speak for themselves, but simply, what advertiser wouldn’t want to...
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Funny Amazon Reviews: The Top 10 Funniest Reviews on Amazon
Let’s face it, the internet is full of clowns and jokers.While Amazon is largely a site of purposeful, insightful reviews, under the darkness of night you may find it transformed into a local comedy...
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SearchLove Was in the Air in Boston
It seems there’s always a digital marketing conference going on somewhere, but few were as eagerly anticipated as SearchLove Boston 2014 was. The thoroughly charming folks at Distilled assembled a...
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Guide to Using Flexible Bid Strategies in AdWords
I’m sure by now many of you have at least heard of Google’s Flexible Bid Strategies (or read Larry’s blog post on the Top 10 AdWords Features of 2013), which was announced in May of last year. Google...
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Google Goes After Facebook, Expands Post Ads to All Advertisers
It’s no secret that there’s little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access to +Post ads to all...
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Dynamic Keyword Insertion: The Good, the Bad & the Ugly
Have you ever done a super-specific search for an obscure item on Google and been shocked to see an ad that is offering—to a tee—exactly what you are looking for? If so, there’s a good chance that the...
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What is Net Neutrality and Why Should Marketers Care?
Like practically every topic of discussion on the internet, net neutrality is a subject that people either a) haven’t heard of and couldn’t care less about, or b) are rabidly passionate about and will...
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How to Create a Winner Description for Your AdWords Text Ads
Take a look at your text ads and tell me if they are designed to sell. Do you have a well-written ad description, a strong offer and a compelling call to action? Many PPC managers create their text ads...
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The Clueless Marketer's Guide to Building a Landing Page from Scratch
We talk about optimizing landing pages a lot here at WordStream, but how do you go about building a landing page in the first place? You need something to optimize before you can start optimizing!...
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Big Changes Coming to AdWords: What You NEED to Know
Google is making a big announcement on Tuesday, April 22 (yep, that's TOMORROW). They will announce 10+ new AdWords products, features, and research studies that they have been working on for the past...
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Today’s Big Google AdWords Announcement: What It Means for You
Today's the day: Google finally spilled the beans about the new features that are coming to AdWords. (Protip: sign up for our webinar tomorrow for an in-depth look at the changes and how they'll affect...
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Gmail Shortcuts, Tips, and Tricks: Latest Secrets for Hacking Your Email
If you’re like me, you’re checking Gmail constantly. Despite how much time you spend on Gmail, I bet that good old Google Mail is still holding out a few secrets on you! Well we’re blowing its cover...
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Going from Good to Great: 5 Ways to Optimize Your PPC Performance
For those of you not keeping up with the WordStream blog (shame on you!), you might have missed the awesome Grade and Get Paid contest we ran in late 2013. I won’t bore you with all the details, but as...
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Huge Google Keyword Planner Updates: Now with Mobile/Contextual/Trend Data
Keyword research is a critical component in every successful paid search strategy. In fact, our internal data shows that search marketers spend nearly 25% of their time on keyword research.Google has...
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