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UGC 101: Guide to User-Generated Content Marketing
What is the fabulous and extraordinary thing that is UGC? No, it’s not the latest clog variation of UGG boots - it’s none other than user-generated content!Today we’re looking at different kinds of...
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Want to Increase Your Conversion Rates? Here's How to Triple Them
We recently held a massively popular webinar packed with techniques guaranteed to triple your AdWords click-through rates, and we got a lot of people asking for help with the next logical step:...
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The 10 Best PPC Tips from My Inbound.org AMA (Ask Me Anything)
I recently had the opportunity to be the subject of an AMA (Ask Me Anything) at Inbound.org and was blown away by the response. Not only were there a ton of questions, but they were really, really...
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WordStream's Best of the Month (& Happy 5-Year Anniversary to Me!)
This past Sunday marked my five-year work anniversary at WordStream. I know that sounds like a long time, but young ones, five years goes by really fast when you’re on the wrong side of 30. I’ve now...
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Brand Mentions Are the New Links?
Over at Moz, Simon Penson just wrote an interesting post about a “Panda Patent” which may shed light on how Google will rank sites in the future, “using a ratio of links and mentions, or ‘implied...
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Debunking AdWords Dogma: Why You Shouldn’t Bid to Position (& Other Myths...
I need to be in position 1! I need to be ahead of my competitors! I need to show up all the time for this keyword! I need to be in the top 3 or I won’t be seen! Wrong, wrong, wrong, and, yes, wrong.Too...
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Looking Back at ClickZ Live 2014
It’s been almost a month since my colleague Tony Testaverde and I made the short trip to New York City for the ClickZ Live conference. For those unfamiliar with the event, ClickZ Live was formerly...
View ArticleTest Shows First Evidence of Google Testing Quality Score for Organic Search
Rand Fishkin just published the results of a test he did to see if query and click-through data might affect search rankings. To run the test, he asked his Twitter followers to search the term “imec...
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Did Google's 'Not Provided' Decision Slow Down Brand Bidders?
By now, nearly everyone in the paid search industry has heard about Google’s decision to stop passing query data in its referring ad URLs. After an initial panic, many of us were brought back to our...
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Come and Work with WordStream – a Cook Associates ‘Up-and-Coming’ Employer!
I don’t know about you, but after six years of headlines telling us how badly the economy is doing, I’ve just about had enough of the doom and gloom. How about some good news for a change?According to...
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What Is Long-Form Content and Why Does It Work?
Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly miniscule...
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Matt Cutts Says Yes, Links Will Inevitably Lose Value Over Time
In the latest Webmaster video, Matt Cutts answers a question that could have come from me (but actually came from someone named Leah in New York):Google changed the search engine market in the '90s by...
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Yahoo Gemini: Complete Guide to Yahoo's Mobile & Native Advertising Offering
Yahoo's Gemini marketplace for mobile and native ads launched in February and is now the default audience option in the Yahoo self-serve advertising manager. But what is Gemini and how does it...
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Google AdWords Scripts for My Client Center Out of Beta
AdWords scripts for My Client Center (MCC) are now out of beta. Google mentioned this during an AdWords API workshop I attended yesterday but only just made a formal announcement. This is big news for...
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The Mega Collection of SEO Expert Advice: Best of the Reddit SEO AMAs
If you're at all familiar with Reddit, you know about their AMA series, AKA, Ask Me Anything. Superstars from Obama to Rob Delaney have done AMA's, committing to answer questions from anyone and...
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New Enterprise Google AdWords Features Boost Efficiency & Scale for Big Spenders
A few weeks ago, Google announced major changes and updates to the AdWords platform, several of them designed to improve efficiency and scale for enterprise-class search marketers.Google wants to make...
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Guide to Getting Your Customer Churn Rate in the Zone
Whatever you call it – defection, attrition, turnover – customer churn is a painful reality that all businesses have to deal with. Even the largest and most successful companies suffer from customer...
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Google Maps Favors Businesses That Get Clicked On More
When consumers are searching for local business information, it makes sense that so long as your business listing information is correct, your business will show on the map when the search includes...
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Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%
Does the internet marketing industry have a gender bias problem? It’s something that’s been talked about before, but too often, those discussions are based almost entirely on speculation, a general...
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Google Study Reveals What Local Mobile Searchers Want to See in Your Ads
What are on-the-go consumers looking for when they're using mobile devices to perform searches with local intent? Four out of five local searchers want the ads they see to be customized to their city,...
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