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Recognizing Success During Small Business Week 2014
What do WordStream, Google and the White House have in common? We’re all championing small businesses this week, as Small Business Week 2014 is in full swing!In partnership with the Small Business...
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6 Google Analytics Tips for Business Insight Way Beyond Traffic
I recently learned six Google Analytics tips that literally changed the way I use the software. Until just last week, I only used Google Analytics casually. I’d log in, poke around a little bit, then...
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Drink Your ‘Happy Juice’: Learn the Secrets of Persuasive Marketing with...
Prospective customers can be a fickle bunch. They rarely do what we want them to, they behave in all sorts of crazy, unexpected ways, and – worst of all – sometimes they don’t even listen to...
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Contrarian Content Marketing: How to Zig When Everyone Else Zags
Confession: I’m a content marketing manager who hates most content. It’s all so boring! It’s true in the consumer world – as Choire Sicha, co-founder of The Awl, just said in an interview for The...
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Search vs. Display: Which AdWords Network Should You Use?
Here at WordStream, our team of consultants analyzes thousands of PPC accounts. While our customers’ pain points tend to vary, many of their issues can be tracked back to one major misstep—their...
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5 Creative Ways to Use Google Glass (and How to Win Your Own!)
Google Glass: What began as an experiment in the notoriously secretive Google X research and development lab soon became the future of wearable technology. Google recently opened up its Glass Explorer...
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Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings
Poor eBay – they're having a pretty bad day. Thanks to Google’s roll-out of Panda 4.0 and the Payday Loan 2.0 update, eBay is suffering a massive loss in organic traffic and rankings. Adding insult to...
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5 Cognitive Biases & How to Overcome Them On Your Landing Pages
You already know that highly optimized landing pages are crucial to the success of any paid search campaign. However, even the best landing pages don’t have conversion rates of 100%. Why? Well, because...
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The Attention Economy: Why Some of Your Content Will Always Fail
“The attention auction” is a phrase that has stuck in my head since I first read it earlier this year, on AJ Kohn’s blog Blind Five-Year-Old. The idea is that we’re all competing for a finite amount of...
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Why You NEED Social Media Landing Pages (Not Just a Homepage!)
With so much traffic being driven these days via social media, it’s important to implement designated social media landing pages as part of your marketing strategy. Remember, folks who click your ads...
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21 Expert Content Marketing Tips from the Best Inbound.org AMAs
Ask Me Anythings, or AMAs, have long been a popular conversation format on Reddit. More recently, they've really taken off on Inbound.org, giving marketers of all stripes the opportunity to pick the...
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New Webinar: Test Your Way to More Leads from PPC
If you’ve been attending WordStream’s recent webinars (or reading the blog), you already know some of the secrets to hacking AdWords – like how Quality Score is really calculated, and the secrets...
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Best of the Month: WordStream’s Top 10 for May
One word dominated search marketing in May – “panda.” Obviously we’re not talking about the adorable, endangered animal, but rather the fourth update to the Google algorithm that laid waste to crappy...
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The Happy Juice Principle: How to Create Marketing That Captures & Converts
How well do you know your audience? If your messaging just isn't connecting, resonating or converting to its full potential, you haven't yet tapped into that elusive marketing sweet spot. Marketers...
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Think You Can Throw Up Any Old Thank You Page? Think Again.
Hurrah! A visitor has come to your site and completed a conversion – whether it be a white paper download, a webinar signup, or a purchase order, you should be feeling pretty good.Don’t pat yourself on...
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7 Marketing Clichés that Make You Sound Like a Hack
Do you know the etymology of the word “cliché”? It’s a printer’s term – back when printers had to physically arrange letters together to form words and paragraphs and pages, they would sometimes...
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Bing Ads Copies Google, Kills Mobile Device Targeting
Bing Ads plans to roll out two changes to its device targeting options: first, they will combine PCs and tablets into a single device, then eliminate mobile device targeting.The upcoming changes were...
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No SEO, No Paid Search – So What the Heck IS eBay’s Search Strategy?
eBay has just released the final version of a study claiming that paid search ads have “no measurable benefit.” This is not really new news; we heard about the preliminary results last year, and pretty...
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Case Study: Does Dynamic Keyword Insertion (DKI) Really Work?
With all the recent advances in targeting offered in Google AdWords, I thought it made sense to take a deeper look at one of the AdWords features that has almost become old hat to PPC marketers at this...
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Top 3 Business Blog Mistakes & How to Fix Them
Is your business blog tanking? Have you wasted hours upon hours creating what you thought was out-of-this world content while attempting to attract visitors and maybe even grab conversions via your...
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