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Dwell Time: The Most Important Metric You’re Not Measuring
Dwell time is one of the most important, yet frequently misunderstood, site metrics. Many marketers put too much faith in Time on Page when evaluating traffic, but this metric is unreliable and can be...
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Google Merchant Promotions Guide: Get More Sales with Special Offers
This post was co-written with Randi Lucius. Google Shopping Campaigns are a favorite of e-commerce advertisers—they give online retailers the opportunity to present a product image along with relevant...
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Will & Larry's Most Excellent, Totally Replicable Keyword Strategy
Keyword research can be a tedious, thankless task – especially if you aren't using the results for maximum impact. Without keyword intelligence, though, you're flying blind. How can a marketer get the...
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64 Epic Marketing Ideas to Boost Your Business
We’ve all hit it – that wall that seems to sap away all your magical creative marketing juices. Suddenly you feel like Peter Pan without his pixie dust.If you’ve never seen Run Fatboy Run, it’s a great...
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Google My Business: The New Integrated Local/Social Dashboard for Businesses
Google this week announced the launch of Google My Business, a new program aimed at getting more business owners under the Google umbrella with a one-stop shop for managing their business listings in...
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Best of the Inbound.org AMAs: SEO Edition
In this latest in our series of the best tips from the Inbound.org AMAs (Ask Me Anythings), we have a collection of awesome insights from top marketers in SEO.Annie Cushing, Ian Lurie, Rand Fishkin,...
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In-Market Audiences: Target Searchers Who Are Ready to Buy
At the core of every online advertiser’s mission is delivering a perfectly tailored message to a searcher at the moment the searcher is ready to take action. With in-market audiences, released in beta...
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4 Things You Need to Know About Google's New AdWords Policies
Google is launching a “new and improved” AdWords Policy Center aimed at making policies more user-friendly and accessible to advertisers, according to an announcement buried in their AdWords Policy...
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Do Paid Search Ads Drive Brand Awareness?
What if search advertising were able to impact not just clicks and conversions, but top-of-mind brand awareness?This was the question Google set out to answer in a just-released study with Ipsos...
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Social Sharing Secrets: 15 Ways to Get More Shares ASAP!
Social media sharing is a big aim for many businesses looking to build their brand, extend their reach, and generally make the most of their online marketing efforts. So how do you rack in the likes,...
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Has Google Gone Too Far? Parental Status Demographic Added to AdWords
If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google is doing, as...
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How Google Hummingbird Changed the Future of Search
In September of last year, when Google Hummingbird was officially announced, Matt Cutts said that it would affect 90% of all searches, albeit in a subtle way. Considering that Google handles more than...
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Track Calls Back to the Keyword: Try WordStream's New Call Tracking Software
WordStream exists for one reason: to help small businesses squeeze as much value out of their paid search campaigns as humanly possible. But so often when we talk about value to our customers, we have...
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So You Want a Job in Paid Search? How to Break into PPC
As summer begins, the market is flooded with hordes of recent college graduates eager to join the workforce. Searching for a new job in an increasingly competitive market can be a daunting task,...
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The Greatest & Most Complete Intro to Mobile PPC EVER
Get this: since last year, mobile paid search advertising has increased by 55%. Even crazier: Mobile PPC now accounts for one-fifth of total advertising spend.We keep hearing that advertisers aren't...
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5 Ways to Wield More Word of Mouth Marketing Power
Word of mouth marketing (lovingly nicknamed WOMM) can make or break your biz. It can build you up and tear you down faster than an OC socialite. Do word of mouth marketing right and you’ll have...
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Google Releases New Quality Score Info: What's Really New Here?
Google this week has published a new white paper on Quality Score and finally updated their 5-year-old video on how Quality Score works. I asked them “why now” and they said that it’s just time to redo...
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Commercial Intent: How to Find Your Most Valuable Keywords
High commercial intent keywords are like invitations from prospective customers. They beg you to tempt them with your wares. They tell you, loud and clear, that they have money in their hands (or...
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Call Tracking Metrics: The Top 5 Metrics for Inbound Calls
You may have heard the big news that WordStream has added call tracking software to its arsenal of PPC tools. This means you can now track the campaigns, keywords, match types, ads, and landing pages...
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Get Happy with WordStream’s Best of the Month
A lot of our most popular posts in June had to do with changes in AdWords – new features, new policies, new dashboards, new data. As always, we did the hard work and analysis for you, so instead of...
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