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The Real Reason Google Plus Authorship Photos Are Gone
Googler John Mueller shocked the SEO industry last week with his announcement that Google is removing authorship photos and circle counts from the SERPs.The big question is: WHY? Why would Google kill...
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3 Reasons to Ditch Your Messy AdWords Account and Start Over
One of the biggest obstacles I face with clients is taking control of a messy and hard to manage account. Often times AdWords accounts change hands over time, have an “old school” strategy for setup,...
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Five of the Best (and Worst) Native Advertising Examples
The chances are pretty good that, even though you may not have realized it, you’ve seen several examples of native advertising. These days, native advertising is everywhere – and it’s getting harder...
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Google Calls Takebacks on Authorship Photos: An Alternate Theory
When Google announced a couple of weeks ago that Google+ authorship markup would be disappearing from the SERPs, Larry and Rand Fishkin were on the same page – both suspected that the reason for the...
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What’s Ahead for WordStream – Funding, Growth, Innovation
My last blog post was at the end of last summer, when we achieved a “Hat Trick” of key milestones. We had surpassed a thousand clients, made the Inc. 500 for the first time, and our AdWords Performance...
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Social Media Images Guide: Optimizing Images For Facebook, Twitter, & More!
Good visual content is a key component of online marketing. Posting pictures and illustrations on social media networks helps brands boost engagement and get noticed by fans.Our social media images...
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23 Facts About Women and Advertising
Marketers spend most of their time trying to appeal to their target demographics, but when it comes to women, many of them are missing the mark. Given that women make up half the population and have a...
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The Smoking Gun: Deleted Google Author Photos Boost Ad CTR
If you’ve been following developments in the search industry lately, you’ll have undoubtedly have come across discussions about Google’s recent decision to remove authorship photos from search results....
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What to Do While Matt Cutts Is on Leave
Google's Matt Cutts announced July 3 that he is taking a few months' leave of absence from his position as head of web spam to spend more time with his wife. He assured webmasters and SEOs that there...
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The 15 Best Social Media Marketing Tips from the Inbound.org AMAs
In this latest in our series of the best tips from Inbound.org’s AMAs (Ask Me Anythings), we've rounded up the top social media marketing wisdom shared by expert marketers.Justin Isaf, Dharmesh Shah,...
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You Can’t Not Click: Weighing the Pros & Cons of Clickbait
Love it or hate it, clickbait has become yet another weapon in the content marketer’s arsenal. These days, it seems as though no site is above resorting to dastardly tricks to get you to click on their...
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19 Headline Writing Tips for More Clickable, Shareable Blog Posts
It’s easy to let headlines take the back seat in your writing process. Headlines can wind up as a quick afterthought, but really should be treated with much more consideration. In fact, your headline...
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Google Q2 Earnings Show CPC Down 6% Year over Year: Where's the Growth Coming...
Google’s latest earnings call was a bit mixed – while Google saw a 22% increase in revenue over last year, bringing earnings to $15.96 billion in the second quarter of 2014, and the search giant...
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Should Search Marketers Pay Attention to Growth Hacking?
By Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.comSearch marketing is the ultimate in mature channels, dominated by best-practice marketers who have honed their programs to the point of...
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How the ‘Attention Web’ is Changing Content Marketing Metrics
Long gone are the days when clickthroughs and time-on-page were the most important content marketing metrics. Today, many publishers are changing their approach to shifts in audience behavior to focus...
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The 3 Types of Links that Send Legit Referral Traffic
I know for most of the year I’ve been telling you that links are going to lose value– and I still think it’s true. However, I’ve been careful to point out that for now, links are still pretty powerful...
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When to Say No to a New Client: 10 Red Flags for Agencies
They say, when life gives you lemons, make lemonade. But when it comes to bad clients, are you in better shape if you avoid the lemons altogether?We consult for a number of small AdWords agencies. One...
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Facebook Ad Revenue Sees Huge Growth Driven by Mobile Success
Forrester flat out says Facebook marketing doesn't work. The Atlantic questions whether any Internet advertising is effective at all.They must be feeling silly right about now. Clearly, someone is...
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New Dynamic Sitelinks: Google Gives Advertisers Free Sitelink Clicks
Google has given AdWords advertisers a pretty awesome gift: new dynamic sitelinks, free of charge, for the top three ad positions. That means Google will automatically generate sitelinks for certain...
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32 Free (& Almost Free) Content Marketing Tools
Marketers get by with a little help from their friends – well let us introduce you to 32 new content marketing friends to help make your job a little easier.Note: The aim was to only list free content...
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