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Announcing PPC University: Learn PPC Marketing for Free
If you want to maximize your online advertising budget and get the most bang for your buck, you need a solid understanding of how paid search works and how to best manage your AdWords account. But...
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AdWords Ad Scheduling, AKA Dayparting, in 5 Steps [With Data!]
Have you ever heard the saying knowledge is power? ... Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of...
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How to Develop Brand Voice Through Content Marketing
Many companies approach brand voice as an afterthought. Although it’s important to ensure that you’re creating great content, publishing on a regular basis, and keeping an eye on your overall content...
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WordStream’s Best of the Month: July Edition
Ah, July – a month of sunshine, fireworks, and of people gently nudging irregularly shaped meat patties on the grill while wearing novelty aprons. July was also a very interesting month in search...
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Interview: Learn the Secrets of Online Community Management from Moz’s Erica...
Today I’m happy to share an interview I did over email with Erica McGillivray. Erica is a die-hard geek who spends a ridiculous amount of time being nerdy (her words, not mine!), both professionally...
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27 Tips on How to Get More Email Signups
Everyone knows the old saying – the more email subscribers you have, the better you feel, so get folks to signup, and give them a good deal! What, you’ve never heard that one before? Something about...
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ClickZ Live: Can’t-Miss Social & Networking Events at #CZLSF
It’s almost here! Next week ClickZ Live, the conference formerly known as SES, will descend upon San Francisco for an intense four days of internet marketing training, inspiration and – the best part?...
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3 Super-Actionable Keyword Research Tips to Try Right Now
Larry Kim and Will Critchlow from Distilled recently did a great webinar revealing all their personal keyword research strategies. It went pretty in-depth, so if you’re in the mood for digging in,...
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16 Ways to Improve Your Writing Skills
Nothing strikes fear into the heart of a marketer quite like being asked to write a blog post. Some marketers would rather wrestle with pivot tables (or grizzly bears) for days on end than write a blog...
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Why SEO Rank Checking Tools Are Useless (And What to Use Instead)
What is a Rank Checking Tool?There is an abundance of SEO rank checking tools on the web, each promising to deliver results on where your site ranks on Google for your chosen keywords.For most keyword...
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Google Testing Paid Local Search Ads?
Dr. Pete just tweeted a screenshot of a SERP that he spotted last night – Google appears to be running a test with paid local search results!Just popped up on Google last night - Is this paid local?...
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Why It’s So Easy to Fail on Mobile [Data]
Unless you’ve been living under a rock for the last few years, you already know that the mobile market is becoming increasingly important. The big guys know this too – last summer, Google pushed...
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The 7 Best Questions & Answers from my Reddit SEO AMA (Ask Me Anything)
A few weeks back, I took part in an Ask Me Anything (AMA) in the Big SEO community on Reddit.I love participating in AMAs – they’re a great chance to see what’s really on people’s minds right now and...
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25 Ways to Increase Traffic to Your Website
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their...
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RIP Exact Match and Phrase Match in AdWords!
Holy smokes! Google has today effectively killed off both the Exact and Phrase keyword match types in AdWords!While the keyword match types will still exist, starting in September, AdWords is...
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5 Mobile Ad Strategies You Need To Be Using
If you had the chance to read my recent post on why it’s so easy to fail at mobile advertising, then you’ll remember that we discovered:Mobile search volumes have been growing exponentially the past...
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26 Free Online Marketing Courses: Learn to be a Marketing Mastermind
We live in a wondrous age my friends. Knowledge and learning can be obtained with a few clicks of the mouse, opening education and intellectual stimulation to anyone with a scholarly spirit.Below is a...
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AdWords Now Lets You Measure Website Call Conversions: Learn More
You work hard to optimize your ads and either get consumers to your website or get them to call your business directly. But how can you tell when the person who calls your business did so as the result...
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Google Search & YouTube App Promotion Ads Launch Globally
As of today, Google’s app promotion ads, first launched on the Display Network in June, are now available across the Google Search and YouTube networks.It’s great news for app promoters, particularly...
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Why Recent College Grads Should Consider a Career in PPC
How I Stumbled Into PPCIt was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I was asked to specify my top three...
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