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WordStream Scores a Spot on the Inc. 5000!
For the second year in a row, WordStream is listed on the Inc. 5000 list of the fastest growing companies in America. We're incredibly proud of this honor, which speaks to the importance of successful,...
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Stop Wasting Time With Low CTR Strategies
Paid search is one of the most effective means for businesses to gain new customers. However, the PPC playing field has changed dramatically in recent years, and strategies that might have been...
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How to Do a Webinar Your Audience Will Love
Good webinars can be a little like independent movies – they leave you feeling wonderful, inspired, and ready to take on the world. Bad webinars, however, are more like Michael Bay movies – after two...
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Bing Follows Google's Lead with Close Variant Matching
Not two weeks ago, Google effectively killed off the Exact and Phrase keyword match types in AdWords – pissing a lot of paid search managers off in the process– and now, Bing is following suit.Bing Ads...
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The State of Mobile PPC: Past, Present, and Future [Data]
My fellow paid search advertisers, our world is always changing. It seems like we can’t go a month without a new ground-shaking announcement in this industry. Whether it’s policy changes, sitelink...
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Review: New Twitter Analytics Serves Up Sweet Tweet Data
Calling all tweeters – Twitter’s new and improved analytics is a major upgrade that provides rich Twitter data you could only dream about before. And as of yesterday, it's available to everyone, not...
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WordStream Call Tracking vs. AdWords Call Extensions & Call Forwarding
WordStream recently launched a call tracking initiative and naturally we have been asked tons of questions about how our new service offering compares to Google AdWords’ existing Call Extensions and...
View ArticleWordStream’s Best of the Month: August
Summer is fast approaching its end. Pumpkin-flavored drinks and snacks have already begun to appear in coffee shops and liquor stores across the country, and before long, everyone will be sporting...
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13 Ways to Beat the Facebook Algorithm
Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts– in March, it looked like organic reach on Facebook was...
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Google Gives AdWords MCC Users the Gift of Consolidated Billing
Google AdWords My Client Center (MCC) users have one more accounts management feature to love. Over the weekend, Google announced the rollout of AdWords Consolidated Billing, enabling agencies to...
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Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it...
I recently came across this video, in which renowned Austrian graphic designer Stefan Sagmeister tackles the stubbornly enduring buzzword “storytelling.” In refreshingly candid and colorful language...
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Perfect Timing: The Very Best Time to Send Email Newsletters
Timing is everything – right? It may not be everything, but it certainly matters, especially when it comes to getting subscribers to notice and open your emails.So when is the best time to send...
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Meet the WordStream Team at PubCon Las Vegas (and Save 20%)!
When you think of Vegas, images of smoky casinos, glitzed-up showgirls and wild pool parties probably come to mind, not necessarily paid search. However, come October, the Las Vegas Convention Center...
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PPC Power Users Share Their Best Keyword Strategies [Webinar]
Today’s post is by Brad Geddes, founder of Certified Knowledge and well-known expert and speaker in SEO, PPC, social, display, and affiliate marketing. Learn more about Brad here.How important is...
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New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads
Offers can be an incredibly effective conversion tool, and within the next few weeks, all Google AdWords advertisers will be able to highlight them in their search ads. Google is rolling out a new ad...
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23 Facts About Women and Advertising
Marketers spend most of their time trying to appeal to their target demographics, but when it comes to women, many of them are missing the mark. Given that women make up half the population and have a...
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The Smoking Gun: Deleted Google Author Photos Boost Ad CTR
If you’ve been following developments in the search industry lately, you’ll have undoubtedly have come across discussions about Google’s recent decision to remove authorship photos from search results....
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What to Do While Matt Cutts Is on Leave
Google's Matt Cutts announced July 3 that he is taking a few months' leave of absence from his position as head of web spam to spend more time with his wife. He assured webmasters and SEOs that there...
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The 15 Best Social Media Marketing Tips from the Inbound.org AMAs
In this latest in our series of the best tips from Inbound.org’s AMAs (Ask Me Anythings), we've rounded up the top social media marketing wisdom shared by expert marketers.Justin Isaf, Dharmesh Shah,...
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You Can’t Not Click: Weighing the Pros & Cons of Clickbait
Love it or hate it, clickbait has become yet another weapon in the content marketer’s arsenal. These days, it seems as though no site is above resorting to dastardly tricks to get you to click on their...
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