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7 Spots to Score Free Email Marketing Templates
You want a stellar looking email newsletter, but starting from scratch sure can be tough. Thankfully you don’t have to go at it alone – there are plenty of high-quality, free email marketing templates...
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15 Tips for Filming and Editing Marketing Videos
Lately, I haven’t been blogging as much here at WordStream. I haven’t been on an extended road trip (sob), nor have I spent the last eight weeks or so in quiet contemplation in a monastery atop a...
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10 Instagram Marketing Tips to Make People
Instagram recently announced that they’ve gained over 300 million users, even surpassing their much older cousin Twitter. “Over the past four years, what began as two friends with a dream has grown...
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The Content Marketing Expert Guide to Analytics & Metrics
As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry: what's the best way to measure the effectiveness of your...
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PPC Giveth, SEO Taketh Away
As 2015 kicks off, it is important to take stock of the bounty available to online marketers. Every year brings more tools to engage prospects, data to inform best practices, and hacks to improve...
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The Complete Guide to Bing Rewards: What Are Bing Rewards & How Can You Use...
Bing Rewards launched in 2010 as a way to incentivize the use of the Bing search engine. Sure, it seems a bit like Bing is bribing people to use their search engine, but loyalty programs are pretty...
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The Internet of Things Is Already Here – and There’s Nothing You Can Do About It
At this year’s Consumer Electronics Show (CES) in Las Vegas, it wasn’t wearables that stole the show, but the Internet of Things; a world in which all manner of devices, from smartphones and tablets to...
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Google Wants Into the Auto Insurance Biz: Would You Buy Your Car Insurance...
Google wants to take its auto insurance comparison shopping one step further. The company plans to offer policies for sale through their new Google Compare Auto Insurance Services in the US, according...
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The Complete Guide to PPC for Startup Marketing: 9 Tips to Grow a Startup...
Communities like Silicon Valley and movies like The Social Network have glamorized the idea of working at a startup. There’s a stereotype that startup employees spend their days pouring cup after cup...
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5 Cool Ways to Use Infographic Templates (& 5 Free Templates to Start With)
Infographics might take a little more effort to produce than a blog post, but they’re one of the most powerful weapons in your content marketing arsenal.Infographics can be skimmed quickly, making them...
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25 Restaurant Marketing Ideas: Tips & Strategies to Win in the Food Business
The competition among restaurants is fierce, and you’ll need to give your all to be successful. We’re helping you out with 25 restaurant marketing ideas and strategies that promise to help you improve...
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The Do’s and Don’ts of Retargeting Ads: Top 3 Tips to Optimize Your...
Retargeting is picking up steam in the PPC world, and with good reason. While display campaigns get lower click-through rates than search on average (.5% and 4% respectively), retargeting ads allow the...
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Customer Spotlight: Quick Mobile Fix
Sharing our PPC knowledge is a big part of what we do here at WordStream, but there’s no substitute for learning from real-world examples.It’s one thing to read about PPC at the WordStream blog or...
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6 Strategies to Add to Your Social Media Marketing Plan for 2015
Did you know the average person spends 4 years looking down at their cell phone over a lifetime? To be honest, I’m somewhat surprised it’s not even more (but I suspect this number to increase). As I...
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4 Email Marketing Mistakes that Make Your Members Hit 'Unsubscribe'
We’re pretty big fans of email marketing here at WordStream, and over the past year or so we’ve been sharing all our best advice on creating effective email marketing campaigns, including tips...
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Five Ways Twitter Analytics Can Make You A Better Marketer
Twitter caused quite the stir a few months back when it unveiled its long-awaited analytics platform. For hardcore tweeters, Twitter Analytics offers a tantalizing glimpse at data we’ve been dreaming...
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5 Call Tracking Mistakes that Are Hurting Your PPC Campaigns
Phone calls are new territory for paid search marketers. Sure, you can rattle off your average CPC, CTR, and CPA. But do you know your cost per call conversion and other call metrics? Do you know if...
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