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6 Marketing Strategies to Speed Up a Longer Sales Cycle
Have you ever purchased a car? Or a home? Personally, I rent and over-utilize Uber, but I can imagine that the typical consumer of these valuable items does not simply hop on Google, type in “new car,”...
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How To Increase Blog Traffic: 5 Easy Steps to Stardom
You've been working hard on your blog, you feel established. Now it's time to get serious about traffic. We're right there with you friend - here are five easy steps you can start taking to increase...
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Introducing The Marketer’s Toolkit: Everything You Need to Create Persuasive,...
The very nature of digital marketing means that today’s marketers must be jacks-of-all-trades. From setting up campaigns and integrating automation to managing numerous paid acquisition channels and...
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Search Engines and Brands Now Most Trusted for News (and You Can Be, Too)
What happens when the largest generation of humans on the planet decide they just don't trust traditional media anymore?They turn to Google.Edelman's most recent Trust Barometer trust and credibility...
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5 Ridiculously Powerful Facebook Ad Targeting Strategies
You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook targeting strategy gets you in front of very specific...
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Moving the Needle on PPC When You're Doing Everything Right
This post is in response to an attendee question from our co-produced Beating the Odds in PPC webinar with SEMrush. The attendee’s name has been changed and the name of the business has been omitted to...
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How to Learn to Code for Free! Plus 9 Other Top Performing Posts in January 2015
Has anyone else already broken their New Year’s Resolution or is that just me? Oh well, the WordStream blog has continued to thrive so we’ll just pretend that makes up for the missed yoga classes and...
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21 Tips for Writing Great Ad Headlines
Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force...
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11 Genius Ways to Repurpose Content
Why Should You Repurpose Content?Repurposing content (aka finding new ways to recycle your existing content) has a number of benefits, such as: Reaching a New Audience. Some users prefer visual...
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Content Strategy for the Web: 3 Tips from HubSpot to Grow Your Content Audience
Two grad-school friends, one brilliant idea, and overflowing showers of success. Who doesn’t love an inspirational startup story of two underdogs succeeding? Image via FlickrFor me, HubSpot’s story has...
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5 Ways to Get 10x More Retweets on Twitter
We have a pretty good idea of Twitter best practices: post regularly, don't overuse hashtags, keep your tweets short enough for retweets, etc. We even know that a good mix of images and video will help...
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WordStream Beats Bing in Super Bowl Smackdown
It was a wager that almost had to happen.A couple of weeks before the Seattle Seahawks faced off against the New England Patriots in Super Bowl XLIX, WordStream entered into a friendly bet with Bing....
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5 Key Content Hacks to Increase Your Views and Shares [WEBINAR]
Creating content could be the biggest waste of your time. If you spend hours researching and writing quality content but very few people read or share it then you are literally wasting time and effort....
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How to Write an Awesome Blog Post in Five Steps
Writing a blog post is a little like driving; you can study the highway code (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like...
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A Beginner's Guide to Finding New Customers with Google Display Network...
If you’re new to AdWords, or you’re fulfilling your New Year’s resolutions to finally get a handle on your AdWords account, one of your first questions will be deciding how to leverage the search and...
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Goodbye, AdWords Destination URLs: Everything You Need To Know About Upgraded...
Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Upgraded URLs will mean less time spent managing URL tracking updates,...
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7 Tips to Get Vacation-Worthy Return from PPC in the Travel Industry
I’m going to quit my job, move to the Caribbean, and spend my days slurping down dark N’ stormys and bathing in the island sun…Haven’t we all had this unrealistic vision at some point in the stages of...
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Recent Changes to Google Trusted Stores: What You Need to Know
A few weeks back, hundreds of online advertisers received an email saying that their Google Trusted Store accounts had been deleted (in an angry, bold font, no less). Cue widespread panic…Yup, people...
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What Do Top E-Commerce Companies Have in Common? (Hint: It’s NOT a High...
Every e-commerce marketer wants to be able to determine how many dollars they are getting back for every $1 dollar they put into a marketing channel or campaign. This is why the foundation of every...
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8 Blog Topic Generators for Blog Post Idea Inspiration
Is blogger’s block getting you down? Have no fear, blog topic generators are here!Blog topic generators will help kick start your inspiration, ensuring that you continue to generate fresh, enticing,...
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