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5 Ways Excel Can Make You Better & Faster at PPC
Whether you're an agency, an experienced PPC expert, or someone just trying paid search for their business for the first time, understanding and utilizing Excel can prove invaluable for creating and...
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Google Rolls New AdWords App for Android Out Globally
Google announced this week that their AdWords app for Android is now available globally. A limited rollout last month was oddly offered only to users in Canada (as a Canadian, I’m not complaining, but...
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Instagram Steps Up Its Game with New 'Carousel Ads': What This Means For Your...
Those who know me well are aware that I am 100% insta-addicted. I’m not ashamed to admit that my boyfriend and I frequently have competitions over who can get more “likes” on their posts (because I...
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Goodbye, Google+: Social Network Broken Into Streams and Photos Products
The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on Google+ earlier this week. Horowitz didn't specifically...
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6 Steps to Building a Brilliant Paid Search Account Structure
So your boss assigns you the task of building out your company’s AdWords account. Your heart sinks to the bottom of your chest, as flashbacks from high school of sitting in math class attempting to...
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The WordStream Field Guide to the Google Search Page
Despite being one of the most common sights in the rugged, untamed wilderness of the Internet, the Google Search Engine Results Page, or SERP, is a deceptively beautiful specimen. Indeed, it is...
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Your Facebook Company Page is About to Lose Likes! But, Why?
Attention Facebook marketers! Your business page is about to lose likes!Wait, what?!?!?!? But, we’ve worked so hard to gain likes! Wipe the sweat off your forehead and re-apply you deodorant if need...
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Need a Stronger Prescription for PPC? 6 Paid Search Tips for Healthcare...
Have you ever eavesdropped on a conversation between two medical professionals? I’m not saying I have or anything, but I’d imagine that one would be quite mystifying. Those working in the healthcare...
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How to Make a Rocking ‘Contact Us’ Page: 21+ Tips, Tricks, and Examples
Did you know that for many sites, the contact page gets more page views than any other section? It’s true, especially for agencies and contractors.While many sites throw up a contact us page as a quick...
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Bing Ads Unified Device Targeting: What You Need to Know Before the March 23...
Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are...
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Everything You Need to Know About Remarketing Lists for Search Ads (RLSA)
The AdWords search landscape is changing. Gone are the days when the only targeting method was keywords. We are now seeing more sophisticated targeting methods that work alongside keywords. Remarketing...
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Fasten Your Seat Belt! Seatbeltplanet.com Shares 5 PPC Strategies to Improve...
“Put your seat belt on!” We grew up hearing it from our parents, relatives, and babysitters, and now, GASP, we’ve become that nagging voice demanding to “fasten your seatbelt” to the little ones in our...
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11 Big Content Marketing Challenges (and How to Overcome Them)
These days, content marketing is a lot like the housing market. Sure, it’s still possible to get on the ladder and own your own home, but making the transition from renter to proud new homeowner has...
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8 Things I Hate About LinkedIn Ads
LinkedIn made a measly $153 million dollars from ads in the last quarter, with their marketing solutions making up just 20% of their 2014 revenue. That’s insanely low, considering they have over 347...
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17 Stars Who Made Social Media Careers Out Of Goofing Around Online
Ready to turn you smart phone pitter-pattering into a social media career? Social media stardom could just be a few tweets away if you’ve got the right stuff.Today we’re celebrating 17 social media...
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The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]
How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? If you're in law, insurance, or accounting, you can expect...
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Hotel Marketers, Listen Up! Google AdWords Hotel Ads Improve How You Reach...
Think about the last time you booked a hotel. Did you go directly to the hotel website? Did you visit a local travel agency? No, you didn’t. You went to Google and conducted a search to do some...
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Is Quality Score REALLY Just Click-Through Rate?
If you are looking to improve your Quality Scores in AdWords, almost every single PPC expert will start by telling you to take steps to improve your click-through rate. No surprise there. Google has...
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Battle of the Brands: The Social Media & PPC Challenge
“Margot, if you’re struggling to think of ideas, just steal good ideas from our competitors.” I’ll never forget this tidbit of advice I received from a past colleague (I’ll keep names anonymous). But...
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Where AdWords Website Call Conversions Can Go Wrong
When Google AdWords launched their website call conversions program in August, I was ecstatic. I’m the Chief Marketing Officer for an agency that focuses on marketing for apartments, so our clients...
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