Clik here to view.
The Top 15 PPC Experts to Follow on Twitter
I didn't really start getting excited about Twitter last year (admittedly, super late to the game). Prior to this, I had been under the impression that it was just a forum for big brands to hop up on...
View ArticleClik here to view.
The 21 Best Productivity Tools to Add More Hours to Your Day
If time is money, productivity is like that Apple stock you bought decades ago – it has the power to make you a very rich Scrooge McDuck.I remember when I was younger feeling totally befuddled by the...
View ArticleClik here to view.
Why You Should Ignore the Competition in Dating AND in PPC
As a Paid Search Consultant at WordStream, I spend my days working with advertisers (I currently oversee over 160 clients!). I constantly receive the same questions from almost all of them: What’s my...
View ArticleClik here to view.
Introducing Quality Score for Facebook: FB's Ad Relevance Score Determines Ad...
As of last month, Facebook advertisers see a new Relevance Score metric, the equivalent of Google's AdWords Quality Score, in their ad reporting dashboard. This new score is an important ad quality...
View ArticleSpecial Offer for Trada Customers
Today, Trada announced that it is going out of business. Trada was founded shortly after us, so we’ve watched the company develop with interest. It was an innovative paid search company with a unique...
View ArticleClik here to view.
Google+ Is Dead & Bing Is Expensive? The Top 10 WordStream Blog Posts in March
This morning, as I walked into work through Boston’s bone-chilling wind-tunnel of snowflakes, I pondered how hard it is to believe that spring is upon us. Yes, SPRING, even though I spent my weekend...
View ArticleClik here to view.
Ask the Experts: Intro to Negative Keyword Match Types
TranscriptHi everybody, thanks so much for joining us for today’s second installment of “Ask the Experts.” My name is Erin Sagin, and I’ll be walking you through today’s question.So today we’ll be...
View ArticleClik here to view.
3 Game-Changing PPC Tips to Attract Qualified Leads to Your Un-Glamorous SaaS...
SaaS! It might be fun to say, write down, and read on paper, but SaaS isn’t all that glamourous. It’s software as a service after all. Woo freakin hoo… I say this as I’m writing for a software company...
View ArticleClik here to view.
6 Places to Learn Photoshop for Free (or Almost Free!)
Adobe Photoshop is one of the most widely used software packages in the world. It’s hard to imagine the world without Photoshop, and its remarkable image editing tools have been used in everything from...
View ArticleAdWords Training Videos: Learn PPC with WordStream
Welcome to our library of Google AdWords and PPC training videos. In these videos, we review AdWords basics and provide answers to frequently asked questions about pay-per-click and paid search...
View ArticleClik here to view.
Who's Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types
PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be...
View ArticleClik here to view.
Dummy Curriculum
Dummy CurriculumDummy Curriculum Text Dummy Curriculum Grouping Dummy Curriculum
View ArticleDummy Client
Dummy Curriculum Dummy Curriculum Grouping Dummy Curriculum CollapseDummy CurriculumDummy Curriculum Text Trainer Dummy Trainer Supplemental Materials Dummy Learning Unit
View ArticleClik here to view.
4 Ways Local Businesses Can Get More Out of Google
The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, you have each tiny store located in your hometown...
View ArticleClik here to view.
Celebrate International #CRODay with WordStream
This Thursday, April 9, marketers will come together online and in locations around the globe for a 24-hour marathon of CRO training and education, provided by the industry's top experts.Across ten...
View ArticleClik here to view.
14 Marketing Skills to Add to Your Resume in 2015
Digital marketing moves very quickly, and as a modern marketer, you’re probably gaining new skills by the handful. But what marketing skills capture an employer’s eyes in 2015? What sets their hearts...
View ArticleClik here to view.
5+ Power Words & Techniques for Writing More Persuasive Landing Pages
Whether you’re looking to generate leads or increase sales, having your PPC ads direct visitors to persuasive landing pages is an excellent way to grow your business. However, genuinely persuasive...
View ArticleClik here to view.
YouTube TrueView Ads Can Now Include Interactive 'Cards'
Who likes to be interrupted by ads when they’re trying to watch a program or even a movie preview? Not many of us. I still clench my teeth when I’m forced to watch commercials on my basic cable plan,...
View Article