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Hone Your Influencing Skills: 29 Ways to Get What You Want From Others
As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be...
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SearchLove Bringing Boston Two Days Packed with Digital Marketing Science &...
It's almost here! This is exciting for me, guys – I travel all over the place attending and speaking at the industry's best conferences. However, there's nothing quite like welcoming people to your own...
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AdWords Makes Reporting for Multiple Campaign Types Less Painful
It’s always pleasing waking up to good news on a Friday morning, and for me, learning that AdWords is making improvements to their reporting functionality is great news! Yes, I’m aware this sounds a...
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Ask the Experts: Can I Use the Same Strategy for My Search & Display Campaigns?
TranscriptHey guys, thanks so much for joining today’s video of “Ask the Experts.” My name is Erin Sagin, and I’m on the Customer Success team here at WordStream, and I’ll be walking you through...
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Google AdWords Ad Auction
AdWords’ Search Network operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of...
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Understanding Account Structure
A well-organized structure is the foundation of a strong PPC account. Without proper structure, best practices can be ineffective, Quality Score and CTR will remain stagnant, and further improvements...
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Understanding Negative Keyword Match Types
What are Negative Keywords?Negatives are terms that you’ve designated that you do not want your ads to show up for, if they appear in the search queries. They are an important part of any campaign,...
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Understanding Keyword Match Types
What is a Match Type?When bidding on a keyword in your PPC campaigns, you need to choose a keyword match type, which tells Google how aggressively or restrictively you want it to match your...
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Conversion Tracking in WordStream
What is a conversion?A conversion is any meaningful action completed by a visitor on your website. This can range from making a purchase, subscribing to an email list or newsletter, downloading a...
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Google Testing Commercialized Answer Box?
It’s no secret that Google wants to monetize the search results page as much as possible. So Google is always experimenting to see what parts of the SERPs can be commercialized without severely...
View ArticleUnderstanding Negative Match Types
Get a refresher understanding the different negative match types in this quick video tutorial.Topics include:What are Negative Match Types? - 0:26Learning the Match Types - 0:54Broad Match Negatives -...
View ArticleUnderstanding Match Types
Get a refresher understanding the different match types in this quick video tutorial.Topics include:What Are Match Types? - 0:33Exact Match - 1:00Phrase Match - 1:18Modified Broad Match - 1:44 Revert...
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Syncing AdWords & Bing to WordStream
Adding New Accounts to WordStream AdvisorIf you are managing multiple PPC accounts, you will need to sync each account to an individual WordStream profile. To add a profile, follow the directions...
View ArticleGet & Post
When using WordStream Advisor, you will need to pull in any recent structural changes by performing a Get Recent Changes. Likewise, to see changes made in WordStream Advisor go live in AdWords or...
View ArticleNavigation
Learn how to navigate the software in this quick video tutorial.Revert Function
View ArticleDefault Settings
Learn how to create your default settings to save time as you build out your account.Revert Function
View Article20-Minute WorkWeek
Jump to Alerts:2:52 - Add Negatives5:34 - Add Negatives7:09 - Optimize Ads9:55 - Review Costly Keywords11:04 - Optimize Ads13:52 - Pause Duplicates Revert Function
View ArticleQueryStream Basics
How to evaluate your search query data to add relevant keywords and negatives with QueryStream.What's a search query? -- 0:43The two main ways to use QueryStream for optimization -- 0:51How to view...
View ArticleRevert Function
Utilize the revert function to quickly undo un-posted changes.Revert Function
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Dashboard Graph
The Dashboard Graph provides visual representation of how your PPC account is performing at a high-level. We recommend reviewing this chart anytime you log into your WordStream profile to quickly...
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